[Remote] Head of Product Content at Wellth

Spain

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, WellnessIndustries

Requirements

Candidates must have proven experience in content strategy or product content leadership, ideally in wellness, fitness, education, or consumer apps. They should possess multimedia and multi-format content experience, a strong understanding of content's impact on user behavior and product success, and experience collaborating cross-functionally with product managers, designers, and analysts. A systems thinking approach, user-focused insight, excellent communication and collaboration skills, and strong project management abilities are essential. Experience with A/B testing, personalization, or content recommendation systems is a plus, and a passion for health, fitness, or wellness is highly desirable.

Responsibilities

The Head of Product Content will own and drive the content strategy across apps, focusing on how high-quality content achieves user outcomes, enhances product value, and supports personalization and growth. This role involves defining content strategy for each product in alignment with user journeys and growth opportunities, partnering with production to ensure relevant content creation, and developing content taxonomies for better discovery and personalization. Responsibilities include collaborating with product and UX teams for meaningful content integration, supporting localization, assessing content performance with data, and championing user-centric content thinking. The role also entails proposing and prioritizing content-driven product initiatives and fostering cross-functional alignment.

Skills

Content Strategy

Product Content

User Outcomes

Product Value

Personalization

Growth

Content Taxonomy

Content Discovery

User-Centric Content

Localization

International Expansion

Content Performance Analysis

Activation

Engagement

Retention

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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