Head of Partner Marketing

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Computing, Data Platforms, SoftwareIndustries

Requirements

Candidates should possess 3-5 years of B2B technology marketing experience, with at least 2 years specifically in partner or alliance marketing within the data/BI sector. A technical background in cloud data platforms and alliance marketing is essential, along with a deep understanding of cloud data warehouse ecosystems like Snowflake and Databricks. Proven success in designing and executing co-marketing programs with major cloud platform partners or leading ISVs/SIs is required. Demonstrated ability to craft compelling joint value messaging, develop enablement assets for technical and executive audiences, and manage multi-channel demand generation campaigns with a focus on KPIs and ROI analysis is necessary. Exceptional project management skills, excellent written and verbal communication abilities, and proficiency with marketing automation, CRM, and analytics tools are also required. Occasional travel to partner events and industry conferences is expected.

Responsibilities

The Head of Partner Marketing will design and execute co-marketing campaigns with Snowflake and Databricks to drive lead generation and accelerate deals. They will build integrated partner demand programs, including webinars, ebooks, ABM plays, and event sponsorships, aligned with partner roadmaps and Sigma's product launches. Responsibilities include increasing Sigma's brand awareness through partner channels, creating enablement assets to empower sales teams, and collaborating with Product Marketing on technical briefs and ROI calculators. The role involves partnering with ISVs and SIs to identify co-selling opportunities, co-author case studies, and co-host workshops. Managing positioning, content, and co-branded activities at key industry conferences is crucial. The Head of Partner Marketing will track and report on program performance, solicit feedback to optimize processes, and serve as a liaison between internal teams and external partner stakeholders to align on goals and deliverables.

Skills

Partner Marketing

Cloud Data Platforms

Alliance Marketing

Co-marketing Campaigns

Demand Generation

Sales Enablement

Technical Briefs

ROI Calculators

Case Studies

Event Sponsorships

Messaging

Pipeline Tracking

Data Analysis

Sigma Computing

Cloud-based data analytics platform for businesses

About Sigma Computing

Sigma Computing offers a cloud-based data analytics platform that enables businesses to analyze large volumes of data through a user-friendly, spreadsheet-like interface. Users can connect to their cloud data warehouse and access advanced features such as data collection, territory management, and revenue planning without needing coding skills. The platform is scalable, allowing for the analysis of billions of rows of data, and promotes self-service capabilities for faster insights. Recently, Sigma introduced AI features like data classification and natural language processing to enhance data analysis and support Enterprise AI initiatives.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$550.9MTotal Funding

SERIES_DCompany Stage

Data & Analytics, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Competitive pay - Looking for a great salary and solid stock options? You’ve come to the right place.

Flexible schedule - Do the work you need to get done in the time you have to get it done

Amazing benefits - Medical, dental, vision, 401k, FSA, commuter… we’ve got you covered. Literally.

Flexible vacation - At Sigma, we work to live, not live to work. So go on, book that dream vacation.

Health & wellness - A healthy body supports a healthy mind, so we partner with Crunch Fitness and CorePower.

Family-friendly - From flexible scheduling to parental leave to kids’ birthdays off, we support Sigma families.

Risks

Competition from Tableau and Power BI could threaten Sigma's market share.

Reliance on platforms like Snowflake may impact service delivery if disruptions occur.

High valuation pressures Sigma to deliver rapid growth, risking strategic misalignment.

Differentiation

Sigma offers a spreadsheet-like interface for non-technical users to analyze data.

The platform integrates with major data warehouses like Snowflake and BigQuery.

Sigma's AI features include natural language processing and sentiment analysis.

Upsides

Sigma raised $200M in Series D funding, valuing it at $1.5 billion.

The platform's scalability allows analysis of billions of data rows efficiently.

Sigma's partnerships enhance data accessibility and integration for users.

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