[Remote] Head of MRI-Simmons Sales at Nielsen

Chicago, Illinois, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

15 or more years in diverse leadership roles, driving and implementing revenue growth
Proven track record of growing revenue through sales strategy, positioning, team leadership, product innovation, marketing, and partnerships
Significant experience in general management and P&L supervision
Ability to craft and execute a business strategy effectively
Experience in leading a modern commercial organization with strong technical experience with Salesforce or Microsoft Dynamics and other productivity tools such as Salesloft, LinkedIn Sales Navigator, etc
Experience leading a direct sales team, inside/outside sales organizations, and customer success organizations

Responsibilities

Partner with senior leadership to execute the corporate strategic plan
Manage the MRIS sales team to drive business growth across customer segments (agency, media, and brand)
Share responsibility with the marketing department to drive in-bound interest, deliver an MQL pipeline, and drive product positioning in the marketplace
Build connection to NIQ sales operations and enablement team to modernize the MRIS sales processes and organization
Monitor the revenue pipeline, lead generation (MQLs, SQLs), and improve the forecasting, predictability, and revenue performance of the commercial team through timely and consistent governance, accountability, team/seller transparency, and reporting through CRM metrics and analysis
Evaluate and create team structure to optimize net new client acquisition and growth as well as 90+% client renewal/retention and drive upsell of current client base
Drive cross-selling between MRIS and NIQ client organization to drive net new client acquisition among the brand vertical
Meet or beat quarterly and annual revenue targets, ensuring pricing delivers upon the 49% EBITDA target for the MRIS business
Deliver at current strong renewal level of 90+% to minimize client churn
Collaborate with finance, product management, marketing, and operations on messaging, pricing strategies, and business models for achieving revenue goals
Lead and guide the commercial team with passion, creativity, curiosity, and arm them with the training, resources, and support to drive a growth mindset and a positive, engaged culture among the team
Lead/participate in key client renewals (top 10 clients)
Bring voice-of-customer and competitive perspective to the MRIS product teams to support the modernization of our offering, continued competitive advantage, and product fit with client needs

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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