Head of Marketing, English Africa at Abbott

Johannesburg, Gauteng, South Africa

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalsIndustries

Requirements

Minimum of 5 years’ experience in a Senior marketing leader position within the pharmaceutical industry, having managed a team
Experience in Cardiovascular/Diabetes, Antibiotic and/or related pharmaceutical therapeutic areas (advantage)
Experience in OTC Products (considered a plus)
History of superior territory coverage
Knowledge and relationships with key stakeholders in the region (advantage)
Knowledge of Private and Public Sector business (advantageous)
Established KOL relationships and specialist relationships (advantage)
Business planning acumen and ability
Computer literacy (Excel, Word, PowerPoint)
Compliance with company Code of Conduct
Excellent communicator exhibiting integrity, adaptability, and independence
Tertiary qualification in Marketing, Scientific, or Related study

Responsibilities

Develop and manage marketing objectives for responsible countries
Manage marketing/product team and budgets
Direct and control all sales support activities such as customer and economic analysis, market testing, advertising, market research, and sales promotion
Manage, coordinate, and evaluate short-term marketing plans and budgets
Manage a (multiple) product portfolio: expand business, define new markets, lead business development efforts
Make recommendations based on analyzed market data and market trends
Develop market strategies
Discuss and review the sales plan with Product Managers and reach agreement
Follow up on the plan and update figures
Visit customers to understand market, competitive activities, technologies, product needs, diseases, and treatments with present or future impact on the cardiovascular market
Report monthly the status of major strategies, market evolution, and competitive activities to GM and HQ
Attend internal and external visitors to build relationships
Provide leadership and direction to subordinates
Reinforce Abbott culture in business unit
Build a strong team by identifying, recruiting, and retaining talent
Develop subordinates by coaching, mentoring, and offering training opportunities
Motivate staff by giving appropriate reward and recognition to major achievements of key individuals and the team

Skills

Marketing Strategy

Brand Strategy

Digital Campaigns

Market Research

Market Analysis

Budget Management

Team Management

Sales Promotion

Advertising

Business Development

Product Portfolio Management

Pharmaceutical Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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