Head of Marketing & Communications, Ecuador at AIG

Quito, Pichincha, Ecuador

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

InsuranceIndustries

Requirements

Leadership experience in marketing and communications, particularly in insurance or financial services
Ability to develop and implement strategic marketing and communications plans
Expertise in thought leadership, content marketing, internal/external communications, events, media relations, and sales enablement
Strong team leadership and mentoring skills in core disciplines (audience targeting, customer value propositions, business development, pipeline management, media relations, event management, campaign planning, KPI/ROI reporting)
Experience managing budgets and aligning plans with business priorities
Knowledge of best practices for demand-driven thought leadership, content marketing, and social media campaigns
Ability to partner with business and functional leaders to maintain brand consistency
Proficiency in media relations, crisis management, news releases, interviews, and speaking opportunities
Familiarity with AIG's internal communications platforms (e-mail, Intranet, announcements, MS-Teams)
Experience in the Ecuador or Latin America market, with understanding of local business and industry dynamics

Responsibilities

Lead an integrated marketing and communications team, ensuring alignment, consistency, capability strengthening, and high-performance culture
Mentor and develop team members in core marketing and communications disciplines
Provide guidance and oversight for marketing and communications plans and budgets aligned with AIG Ecuador priorities
Develop best practices for demand-driven thought leadership, content marketing, and social media campaigns to support sales growth
Partner closely with Ecuador business and functional leaders to promote consistent AIG brand identity
Manage Ecuador media relations, including news releases, interviews, speaking opportunities, and crisis management in coordination with corporate teams
Introduce compelling corporate narratives aligned with global AIG to articulate Ecuador vision, priorities, and support change management
Activate and leverage internal communications platforms to engage and educate AIG employees
Oversee content development and maintenance for specific business areas
Establish processes, best practices, and strategic plans for distribution engagement, product/solutions marketing, and alignment with sales to deliver AIG capabilities

Skills

Key technologies and capabilities for this role

Marketing StrategyInternal CommunicationsContent MarketingMedia RelationsSales EnablementThought LeadershipEvents ManagementProduct Marketing

Questions & Answers

Common questions about this position

What is the reporting structure for the Head of Marketing & Communications role in Ecuador?

The role reports to the Head of Marketing and Communications for Latin America and Caribbean (LAC) and to the General Manager (GM) for Ecuador.

Is this position remote or based in a specific location?

The role is based in Ecuador and will oversee Marketing & Communications for the country.

What are the main responsibilities of this role?

The role involves leading marketing and communications strategy, internal and external communications, content marketing, events, media relations, sales enablement, and developing team capabilities in areas like audience targeting, campaign planning, and KPI reporting.

What is the culture like in AIG's Marketing & Communications team?

The team stewards AIG’s brand and reputation, creates compelling narratives and campaigns, works across businesses and regions, drives high performance, and focuses on alignment, consistency, and sustainable high-quality services.

What makes a strong candidate for this Head of Marketing role?

A strong candidate should have leadership experience in marketing and communications, expertise in strategy development, team mentoring, and knowledge of disciplines like media relations, campaign planning, audience targeting, and ROI reporting.

AIG

Global insurance provider for individuals and businesses

About AIG

AIG provides a variety of insurance products and services aimed at individuals, families, and businesses. Their offerings include life insurance, retirement planning, and commercial insurance, which help clients manage risk and protect their assets. AIG operates by underwriting insurance policies and managing risk, while also investing the premiums collected to generate income. This company stands out from competitors by not only focusing on traditional insurance but also emphasizing cybersecurity and data protection to keep clients' information safe. AIG's goal is to help clients achieve financial security and peace of mind through comprehensive insurance solutions.

New York City, New YorkHeadquarters

1919Year Founded

IPOCompany Stage

Cybersecurity, Financial ServicesIndustries

10,001+Employees

Benefits

Health, dental, & vision coverage

Flexible Spending Accounts (FSA)

401(k)

PTO

Commuter Expense Reimbursement Account

Risks

Sale of personal travel business may reduce AIG's market presence in travel insurance.

Expansion in Atlanta could pose financial risks if expected growth does not materialize.

Deconsolidation of Corebridge Financial might lead to loss of synergies and increased costs.

Differentiation

AIG offers a wide range of insurance products globally, serving diverse client needs.

Corebridge Financial, a subsidiary, enhances AIG's offerings in retirement planning and financial futures.

AIG emphasizes cybersecurity and data protection, ensuring clients' information remains secure.

Upsides

AI adoption in underwriting and claims processing enhances efficiency and reduces costs for AIG.

InsurTech partnerships offer AIG opportunities to enhance digital capabilities and drive innovation.

Telematics and usage-based insurance allow AIG to offer personalized and flexible products.

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