Head of Marketing - Blitz at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile Apps, TechnologyIndustries

Requirements

3–6 years of experience in growth, marketing, or creative strategy, ideally in fast-paced environments such as apps, tech startups, or growth agencies
Proven experience designing and executing creative, viral, or non-traditional marketing campaigns that drive user engagement and acquisition
Strong understanding of growth hacking, digital ecosystems, and how to scale an app audience through innovative tactics
Data-informed mindset: able to use insights and metrics to guide experiments and optimize results
Highly creative, entrepreneurial, and hands-on — able to execute ideas quickly and pivot fast
Hungry, ambitious, and resilient — thrives on challenges and ownership
Excellent communication and collaboration skills in English
Passion for digital culture, social media, and new forms of player engagement

Responsibilities

Define the growth vision: Build and execute Blitz’s marketing strategy in close collaboration with Product, Growth, and Creative teams
Create and manage organic growth initiatives: Develop and test high scale, high-impact acquisition strategies — leveraging automation, content virality, and creative growth hacks
Challenge the creative production: Challenge the production of creatives (video and static ads) for Blitz performance marketing campaigns by proposing innovative messaging and formats
Bridge product and growth: Act as the link between the Blitz team and Voodoo’s Growth organization to ensure alignment between product vision, creative direction, and user acquisition
Lead innovative growth strategies to expand the game’s audience and visibility of the Blitz Games platform
Bridge creative, growth, and product perspectives to shape bold marketing initiatives that resonate with players and drive sustained performance
Rethink how Blitz grows — through smart experimentation, creativity, and an entrepreneurial mindset

Skills

Growth Strategy

Marketing Strategy

User Acquisition

Creative Production

Content Virality

Performance Marketing

Video Ads

Static Ads

Organic Growth

Product Management

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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