Director, Enterprise Marketing
ClioSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, AI, Data PrivacyIndustries
Requirements
- Proven B2B SaaS marketing leadership in technical markets (DevTools, DevOps, Security, Data, MLOps; AI/ML exposure a strong plus)
- Deep demand generation expertise with an experimental, analytical mindset and experience building AI-accelerated programs
- Startup/scale-up experience, ideally Series B+
- Ability to manage multi-million-dollar budgets and deliver measurable pipeline outcomes
- Experience marketing to developers, data teams, and technical decision-makers
Responsibilities
- Own pipeline generation strategy: Design, test, and scale demand programs with an AI-forward, experimental mindset - moving quickly, measuring rigorously, and iterating based on signal
- Elevate positioning and messaging: Translate technical product value into differentiated, compelling narratives for developers, data scientists, and enterprise IT/security buyers
- Lead and grow the team: Manage a talented group across demand gen, product marketing, SDRs, and marketing ops, while leveraging agency partnerships and AI tools to extend capacity and speed
- Manage significant budget: Oversee a multi-million-dollar marketing budget, balancing short-term performance with long-term brand and category creation
- Build and operationalize scalable playbooks: Establish repeatable, data-driven marketing motions that accelerate pipeline growth and scale with the business
- Executive leadership: Serve as a member of the leadership team, reporting directly to the CEO, and providing strategic insight to the board and investors
- Partner cross-functionally: Collaborate with Sales, Product, and Customer Success to align campaigns with revenue and product goals
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Head of Marketing role?
Proven B2B SaaS marketing leadership in technical markets like DevTools, DevOps, Security, Data, MLOps is required, along with deep demand generation expertise, startup/scale-up experience ideally at Series B+, ability to manage multi-million-dollar budgets, and experience marketing to developers and data teams.
What will the Head of Marketing manage in terms of team and budget?
The role involves leading a team across demand gen, product marketing, SDRs, and marketing ops, while overseeing a multi-million-dollar marketing budget.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
What makes a strong candidate for this Head of Marketing position?
Candidates with proven leadership in B2B SaaS marketing for technical markets, deep demand gen expertise with an experimental mindset, Series B+ startup experience, budget management skills, and the ability to market to developers stand out.
Tonic
Data management solutions for developers and teams
About Tonic
Tonic.ai provides data management solutions aimed at software developers, data scientists, and quality assurance teams. Their platform enables users to de-identify, subset, and synthesize data, which helps protect sensitive information while still making it useful for testing and development. Tonic.ai operates on a subscription-based model, offering various service tiers to accommodate different organizational needs. This approach allows clients, ranging from small startups to large enterprises, to automate data pipelines and generate realistic demo data, ultimately saving time and reducing bugs in software development. Tonic.ai stands out from competitors by seamlessly integrating with both SQL and NoSQL databases, making it a versatile choice for data-driven organizations. The company's goal is to enhance data privacy and streamline data management processes to accelerate software development cycles.
San Francisco, CaliforniaHeadquarters
2018Year Founded
$45.6MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
51-200Employees
Benefits
Competitive salary and equity
Unlimited paid time off
401k plan with employer contribution
Medical, dental, and vision insurance
One Medical membership
Generous parental leave policy
Remote-friendly work environment
Risks
Competition from CustomGPT.ai threatens Tonic's position in AI-driven data solutions.
Shift towards RAG may require Tonic to adapt its offerings to stay competitive.
Pay-as-you-go model could pressure Tonic's subscription-based business model.
Differentiation
Tonic specializes in synthetic data for privacy-preserving software development and testing.
The company offers tools for database subsetting, de-identification, and data synthesis.
Tonic's platform integrates with SQL and NoSQL databases, enhancing its versatility.
Upsides
Growing interest in synthetic data boosts Tonic's AI development opportunities.
Rising adoption of RAG systems aligns with Tonic's data synthesis capabilities.
Cloud-based solutions drive demand for Tonic's scalable, flexible platforms.
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