Head of Lifecycle Marketing at Quizlet

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

Experience leading lifecycle marketing teams focused on activation, engagement, retention, and subscriptions via channels like email, push, SMS, and onsite (Braze-run)
Strategic mindset with deep understanding of customer behavior to evaluate opportunities and prioritize initiatives
Proficiency using data to shape campaign structures, strategies, and analyze campaign/channel effectiveness; establish performance baselines and best practices
Ability to collaborate cross-functionally with product marketing, brand, product, data science, and engineering teams to unlock new campaign opportunities
Strong communication skills to share learnings and proposals in well-synthesized decks/documents, break down thinking, solicit feedback, and align stakeholders
Capability to make quick decisions, interpret and share results to advance business understanding
Experience inspiring and mentoring team members to grow technical and strategic expertise in lifecycle marketing
Comfortable in an onsite role in San Francisco office (minimum 3 days/week: Monday, Wednesday, Thursday, plus as needed)

Responsibilities

Develop and implement comprehensive lifecycle marketing strategies aligned with company growth objectives to enhance customer engagement
Lead the Lifecycle Marketing team in managing triggered and seasonal ad hoc programs to drive incremental sessions and monthly active users
Shape campaigns with personalized data, timely targeting, engaging copy, and creative
Drive cross-functional initiatives to optimize the customer journey from sign-up, activation, product adoption, retention, and subscription
Conduct best-in-class campaign analysis, partnering with analytics team to optimize for strong incremental results
Use data analytics to gain insights into customer behavior
Test and learn to establish playbooks for scaling winning initiatives
Report to the Director of Product & Lifecycle Marketing

Skills

Key technologies and capabilities for this role

BrazeLifecycle MarketingCustomer EngagementRetention StrategiesActivationSubscriptionsData AnalysisCampaign ManagementPersonalizationCustomer SegmentationA/B TestingCross-functional Collaboration

Questions & Answers

Common questions about this position

What does the Lifecycle Marketing team focus on?

The Lifecycle Marketing team focuses on driving customer engagement and retention through various owned channels, managing triggered and seasonal ad hoc programs to drive incremental sessions and monthly active users.

What are the key responsibilities of the Head of Lifecycle Marketing?

You will grow activation, engagement, retention, and subscriptions via Braze-run channels, lead the team in managing campaigns, shape personalized campaigns using data, establish performance baselines for email, push, SMS, and onsite channels, and collaborate cross-functionally.

What skills and qualities are needed for this role?

A strategic mindset, deep understanding of customer behavior, confidence using data for campaigns and analysis, excellent communication for sharing learnings in decks, ability to make quick decisions, and skills to inspire and mentor the team.

Who does this role report to and collaborate with?

This role reports to the Director of Product & Lifecycle Marketing and works cross-functionally with product marketing, brand, product, data science, and engineering teams.

What makes a strong candidate for this position?

Strong candidates can break down thinking, solicit direct feedback, bring stakeholders along, make quick decisions, interpret and share results to advance business understanding, and inspire team growth.

Quizlet

Develops educational tools for students and teachers

About Quizlet

Quizlet develops educational tools designed to inspire and empower students and teachers. It serves over 60 million active users each month and is recognized as one of the top education apps available on iOS and Android. Quizlet's products include various learning tools that help users study and retain information effectively. The platform offers both free and premium subscription services, allowing users to access additional features and resources. Unlike many competitors, Quizlet has a large user base and a strong presence in the education technology market, which enhances its community and resource sharing. The company's goal is to create a significant global impact in education by providing accessible and effective learning solutions.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$60.3MTotal Funding

SERIES_CCompany Stage

Consumer Software, EducationIndustries

501-1,000Employees

Benefits

Shared financial success: Competitive salaries, stock options and a 401k that makes saving for retirement easy.

Competitive healthcare: Comprehensive health, dental, vision and disability plans for you and your family.

PTO and family benefits: Everyone gets four weeks of PTO. Our generous family leave plan has you covered when you welcome a new, little learner into your family.

Professional development: Learning never stops. Get reimbursed each year for professional development, and learn from the best with regular tech talks.

A welcoming workplace: Enjoy free lunch and dinner with great company. Benefit from adjustable desks and employee lounges while taking in amazing views of the Bay.

Commuter benefits: We don’t have a school bus, but we'll help cover your public transportation and parking. If you decide to work late, your ride home is on us as well.

Risks

Increased competition from AI-driven platforms like Khan Academy and Duolingo.

Recent U.S. outage may decrease user trust and retention.

New CEO's strategic shifts could disrupt operations or alienate existing users.

Differentiation

Quizlet offers AI-powered features like Magic Notes and Memory Score for personalized learning.

The platform's gamification strategy includes features like Quizlet Challenge and Quizlet Learn.

Quizlet's Q-Chat beta feature aligns with the trend of conversational AI in education.

Upsides

Quizlet's new CEO, Beidler, may drive fresh strategic direction and innovation.

Intentional slowing of AI adoption focuses on quality, ensuring sustainable long-term growth.

AI-powered features enhance user engagement, potentially increasing retention and user base.

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