Head of International at solidcore

Arlington, Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fitness, RetailIndustries

Requirements

Extensive experience in international business development for physical retail/location-based businesses
Proven track record of successfully launching and scaling brands in international markets
Dynamic and experienced in strategic leadership

Responsibilities

Develop a comprehensive international expansion strategy, identifying priority markets based on market analysis, consumer demographics, competitive landscape, and regulatory environment
Conduct thorough market research and feasibility studies for target international markets, with initial focus on major metropolitan areas within significant global fitness markets
Create detailed go-to-market strategies for each international market, including location selection, pricing models, and operational frameworks
Establish growth targets and key performance indicators for international expansion
Identify, evaluate, and cultivate relationships with potential joint venture partners and strategic allies in target international markets
Develop criteria and evaluation processes for potential international partners, ensuring alignment with [solidcore]'s values, operational standards, and growth ambitions
Lead due diligence processes for potential partners, including financial assessment, market position analysis, and cultural fit evaluation
Structure and negotiate joint venture agreements, partnership terms, and strategic alliance frameworks that align with brand standards and business objectives
Manage ongoing relationships with joint venture partners and strategic allies
Lead all aspects of international deal structuring, from initial partner identification through contract negotiation and signing
Collaborate with legal, finance, and operations teams to ensure proper deal structure, risk mitigation, and compliance with international regulations
Develop standardized partnership frameworks and templates to streamline future international expansion efforts
Oversee the transition from deal signing to operational launch, working closely with cross-functional partners to ensure successful market entry
Partner closely with Real Estate, Operations, Marketing, Finance, and Legal teams to ensure a coordinated approach to international expansion
Work with the Real Estate team to establish location criteria and site selection processes for international markets
Collaborate with Operations to adapt [solidcore]'s operational model for international markets while maintaining brand consistency and workout quality
Partner with Marketing to develop international brand positioning strategies and localized marketing approaches
Support the Finance team in developing international financial models, reporting structures, and performance metrics
Maintain a deep understanding of international fitness market trends, competitive dynamics, and consumer preferences
Monitor and analyze the performance of international fitness brands and expansion strategies to inform [solidcore]'s approach
Establish market intelligence gathering processes and competitive monitoring systems for international markets
Identify emerging opportunities and potential threats in international markets
Ensure international partners maintain [solidcore]'s high standards for workout quality, instructor training, studio design, and customer experience

Skills

International Business Development

Market Research

Feasibility Studies

Go-to-Market Strategy

Joint Ventures

Strategic Partnerships

Due Diligence

Negotiation

Strategic Planning

Brand Scaling

Retail Expansion

Regulatory Analysis

Partner Evaluation

Growth KPIs

solidcore

High-intensity, low-impact resistance training classes

About solidcore

Solidcore offers high-intensity, low-impact resistance training workouts through 50-minute classes that emphasize slow, purposeful movements to engage core muscles. These workouts are designed to be both challenging and safe, reducing the risk of injury while maximizing muscle engagement. Solidcore caters to fitness enthusiasts of all levels, providing both in-studio and online class options. Clients can book classes individually or purchase memberships for multiple sessions, and the company also offers corporate packages and gift cards. Solidcore generates revenue through class bookings, memberships, and merchandise sales, aiming to make its services accessible to a wide audience while ensuring steady growth in the health and wellness market.

Washington, District of ColumbiaHeadquarters

2013Year Founded

$6.5MTotal Funding

BUYOUTCompany Stage

Healthcare, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Unlimited Paid Time Off

Health Insurance

Phone/Internet Stipend

Flexible Work Hours

Risks

Increased competition from boutique fitness studios may dilute Solidcore's market share.

Economic downturns could impact discretionary spending on premium fitness memberships.

The rise of at-home fitness solutions may attract potential Solidcore clients.

Differentiation

Solidcore offers high-intensity, low-impact workouts on custom-built reformers.

The company provides a unique 'Fail With Us' campaign to embrace growth through challenges.

Solidcore's hybrid model combines in-studio and online classes for flexible fitness solutions.

Upsides

Solidcore's expansion includes opening its 100th studio, with plans for global growth.

The subscription model aligns with industry trends, offering predictable revenue streams.

Strategic investments from firms like Kohlberg & Company support Solidcore's market expansion.

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