[Remote] Head of Inbound at 8x8

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Customer Experience, CommunicationsIndustries

Requirements

8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech
Proven success managing multi-channel paid media budgets across regions
Deep understanding of inbound and lifecycle marketing, including email and webinar-driven funnels
Data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing
Collaborative, curious, and fast-moving — you love connecting strategy with measurable outcomes

Responsibilities

Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline
Own Performance Marketing: Manage global paid media channels (search, social, display, retargeting, and programmatic) with an always-on optimization mindset
Fuel Inbound Engagement: Develop full-funnel engagement programs that turn inbound leads into high-value opportunities
Scale Lifecycle Marketing: Own the email strategy — from acquisition to nurture to reactivation - ensuring every message drives action for New Business and Install Base
Champion Webinars as Demand Drivers: Partner with content and product teams to create high-impact webinar experiences that educate and convert
Data, Insights & Optimization: Track KPIs across channels, analyze conversion paths, and test new levers for growth with a clear eye on ROI and CAC efficiency
Team Leadership: Lead a small but mighty team of channel specialists, fostering a culture of innovation, accountability, and impact

Skills

Key technologies and capabilities for this role

Paid MediaInbound MarketingEmail MarketingWebinarsDemand GenerationPerformance MarketingMarketing StrategyPipeline ManagementCustomer AcquisitionAnalytical RigorCreative StorytellingAI Proficiency

Questions & Answers

Common questions about this position

What experience level is required for the Head of Inbound role?

The role requires 8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech.

What are the main responsibilities of the Head of Inbound?

You will lead global inbound strategy for paid acquisition, inbound engagement, email nurture, and webinars; own performance marketing across channels; scale lifecycle marketing; champion webinars; drive data insights and optimization; and lead a team of channel specialists.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of team will I be leading?

You will lead a small but mighty team of channel specialists, fostering a culture of innovation, accountability, and impact.

8x8

Cloud communications and collaboration platform

About 8x8

8x8 provides cloud communications and collaboration services to businesses worldwide, offering a suite of tools that enhance communication. Their main product, the 8x8 Experience Communications Platform, combines voice, video, chat, and contact center services into one platform, allowing businesses to manage both customer engagement and internal communications seamlessly. This platform is known for its high call quality and 24/7 customer support in multiple languages. Unlike many competitors, 8x8 operates on a subscription model, which allows for scalability and customization based on specific business needs. The company also offers advanced analytics to help businesses improve their customer experience. 8x8's goal is to provide secure and reliable communication solutions that meet the needs of businesses handling sensitive information.

Campbell, CaliforniaHeadquarters

1987Year Founded

$253.1MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Risks

Increased competition from emerging players like Five9.

Potential security vulnerabilities from third-party integrations.

Rapid technological advancements may outpace current offerings.

Differentiation

8x8 holds over 125 patents, showcasing its commitment to innovation.

Recognized as a leader in Unified Communications by Gartner for 13 consecutive years.

Offers a comprehensive platform unifying customer engagement and internal communications.

Upsides

AI-powered insights enhance decision-making and customer satisfaction.

Video engagement capabilities offer dynamic and personalized customer interactions.

Strong global presence with support in over 55 countries.

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