ResortPass

Head of Growth Marketing

New York, New York, United States

Auto‑apply with AI Apply

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Travel, HospitalityIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of experience in growth marketing, preferably within the hospitality or travel industry. Strong leadership skills and the ability to manage a team and agency partnerships are essential, along with a deep understanding of performance marketing channels and a proven track record of driving growth. Experience with building and scaling affiliate programs and SEO strategies is highly desirable.

Responsibilities

As the Head of Growth Marketing, you will be directly responsible for the success of performance marketing at ResortPass, overseeing the strategy, management, and execution of the seven-figure paid media budget across various digital channels. You will manage the internal team and agency resources, build and own an effective affiliate program, and oversee the SEO program to scale organic traffic, ensuring alignment between paid and organic search strategies. Additionally, you will scope and execute new channel tests to unlock growth opportunities and manage the performance creative strategy.

Skills

Performance Marketing

Paid Media

Affiliate Programs

SEO

Digital Channels

Creative Strategy

Channel Testing

ResortPass

Day access to luxury hotel amenities

About ResortPass

ResortPass allows people to access luxury hotel amenities for a day without needing to stay overnight. Users can enjoy features like pools, spas, and fitness centers at top hotels such as Ritz-Carlton and Four Seasons. The service works by partnering with over 1,300 hotels to offer their facilities on a day-use basis, making it easy for locals and visitors to experience premium amenities. Unlike traditional hotel stays, ResortPass focuses on providing flexible access to luxury experiences. The company's goal is to enhance everyday life by making luxury more accessible, and since its start in 2016, it has connected over 3 million users to resort amenities.

Key Metrics

Santa Monica, CaliforniaHeadquarters

2016Year Founded

$36.4MTotal Funding

SERIES_BCompany Stage

Consumer Goods, EntertainmentIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

401(k) Retirement Plan

Unlimited Paid Time Off

Commuter Benefits

Paid Parental Leave

Risks

Increased competition from new entrants like Daycation and DayPass in the day pass market.

Potential local community backlash over increased traffic and noise from day guests.

Economic downturns could reduce discretionary spending on luxury experiences, impacting revenue.

Differentiation

ResortPass offers unique day access to luxury hotel amenities without overnight stays.

Partnerships with over 1,300 hotels, including Ritz-Carlton and Four Seasons, enhance credibility.

The platform connects locals and visitors to premium amenities, enhancing everyday luxury experiences.

Upsides

Growing trend of local, shorter escapes aligns with ResortPass's day access model.

Partnerships with brands like Smoothie King and Mastercard expand reach and customer incentives.

Hilton partnership for day pass packages boosts market presence across the Americas.

Land your dream remote job 3x faster with AI

Try Jobo Free