Director of Growth Marketing
WorkwaveFull Time
Expert & Leadership (9+ years)
Candidates should possess 8+ years of experience in leading growth marketing strategies across various channels, including paid, organic, ABM, and partner channels, to generate high-quality leads and ensure sustainable growth. A strong analytical and data-driven approach is essential, with a proven history of optimizing marketing funnels, achieving pipeline goals, and increasing ROI. Experience in hiring, managing, and developing high-performance growth marketing teams is required, along with proficiency in data-driven decision-making frameworks using tools like Salesforce and HubSpot. Successful collaboration with marketing, sales, and RevOps teams to align strategies and drive revenue outcomes is also necessary. Familiarity with scaling growth marketing in fast-growing startups, particularly in AI, SaaS, or B2B technology, is highly desirable, as is experience with ABM strategies and influencer marketing in the AI space. A strong network within the growth marketing community and staying updated on the latest trends, especially AI tools, are considered advantageous.
The Head of Growth Marketing will drive customer acquisition, engagement, and retention by experimenting with new channels, optimizing existing ones, and leveraging data for informed decision-making. This role involves owning the entire growth marketing funnel and working closely with cross-functional teams to build and scale a best-in-class growth engine. Responsibilities include continuously testing new growth channels, messaging, and creative approaches to maintain a competitive edge in the AI landscape, while efficiently managing and allocating the marketing budget.
Generative AI solutions for customer support
Decagon.ai provides generative AI solutions designed to improve customer support and operational efficiency for various clients, from large enterprises to growing startups. Their tools automate complex data processes, helping businesses identify themes, detect anomalies, and extract valuable insights from customer interactions. The AI-powered assistance offered by Decagon.ai takes care of routine tasks and learns from human agents, which boosts productivity and enhances customer satisfaction. Unlike many competitors, Decagon.ai focuses on deeply integrating its scalable solutions with clients' internal systems, ensuring smooth automation and support. The company operates on a subscription-based model, allowing clients to access their AI tools and support services. Notable clients include Bilt, Fourthwall, and Vanta, who utilize Decagon.ai's technology for automating ticketing, supporting creators, and improving pre-sales processes.