[Remote] Head of EU Marketing at Plaid

Europe

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Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, AI, SaaS, Consumer ElectronicsIndustries

Requirements

Candidates must possess at least 6 years of brand and marketing experience, with a minimum of 3 years in a leadership role covering multiple European markets. A proven track record in brand management, PR, social media, product marketing, and integrated campaigns is essential. Experience in consumer AI, tech, SaaS, or consumer electronics is preferred. Native-level English proficiency is required, and fluency in at least one additional European language (German, French, Spanish, or Italian) is highly desirable. Demonstrated success in working with cross-functional global teams and managing agencies, along with a data-driven mindset and experience managing budgets and marketing performance metrics, is necessary.

Responsibilities

The Head of EU Marketing will define and adapt Plaud’s global brand positioning for the European audience, ensuring cultural and market relevance. They will lead PR strategy and media relations across key European markets, drive localized social media strategy, and partner with the global product team to localize product messaging and go-to-market strategies. Responsibilities also include developing and overseeing market-specific content marketing, and planning and executing full-funnel, multi-channel marketing campaigns, managing budgets, timelines, and KPIs to optimize performance.

Skills

Brand Strategy

Brand Positioning

Public Relations

Media Relations

Social Media Strategy

Product Marketing

Content Marketing

Integrated Marketing Campaigns

Digital Marketing

Campaign Management

Budget Management

Marketing Performance Metrics

Consumer AI

Tech Marketing

SaaS Marketing

Cross-functional Team Collaboration

Agency Management

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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