Head of Demand Generation - New York City at Here

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Technology, Cybersecurity, Financial ServicesIndustries

Requirements

Based in New York, NY or hybrid remote, with expectation to attend office Tuesdays, Wednesdays, and Thursdays (subject to legal right to work in jurisdiction)
Senior, hands-on strategic leader capable of owning demand generation function from strategy to execution and analysis
Experience aligning go-to-market (GTM) motion with cohesive demand gen strategy in B2B Enterprise SaaS
Ability to design and execute end-to-end campaigns across channels, impacting sales pipeline and revenue growth
Skills in leading internal teams (e.g., content writers, demand gen director) and managing external agencies (e.g., ad agencies)
Expertise in audience segmentation, personas, and sector-specific campaigns
Proficiency in channel management: Paid Media (Google Ads, LinkedIn Ads, Meta Ads), Content & SEO, Email Marketing
Knowledge of Account-Based Marketing (ABM) using intent data platforms
Experience converting event leads from sponsorships/exhibitions
Strong data analytics skills for measuring KPIs, optimizing campaigns, and reporting

Responsibilities

Develop and execute comprehensive demand generation strategy focused on driving MQLs, SQLs, and pipeline
Own full lifecycle of integrated campaigns: ideation, content briefs, launch, optimization, building assets (landing pages, ad copy)
Lead and manage external ad agency, providing strategic direction and creative assets; manage content writers, demand gen director; partner with Sales Ops
Define and execute campaign strategies for target audiences and personas across sectors
Oversee performance across channels: Paid Media (Google Ads, LinkedIn Ads, Meta Ads), Content & SEO (with internal/external resources), Email Marketing for nurturing/outbound
Build and manage targeted ABM campaigns using intent data platforms
Develop strategies for converting leads from events as sponsor/exhibitor
Use data to measure campaign effectiveness, optimize performance, and report on key KPIs

Skills

Demand Generation

GTM Strategy

Marketing Strategy

Campaign Design

Campaign Execution

Performance Analysis

Here

Online platform for virtual social interaction

About Here

Here.fm offers an online platform where users can create and customize virtual rooms for social interaction and collaboration. Users can personalize these rooms with backgrounds, stickers, YouTube players, and games, making each space unique and engaging. The platform caters to individual users looking for fun ways to connect with others, as well as small groups and teams needing collaborative spaces for meetings or social gatherings. Here.fm operates on a freemium model, providing basic features for free while charging for advanced customization options and premium features. This approach allows the company to attract a wide range of users and generate revenue through subscription fees, in-app purchases, and potential partnerships or advertising. The goal of Here.fm is to blend social networking with virtual collaboration, creating versatile spaces for various interactions.

New York City, New YorkHeadquarters

2020Year Founded

$2.8MTotal Funding

SEEDCompany Stage

Consumer Software, GamingIndustries

1-10Employees

Risks

Competition from Zoom and Microsoft Teams threatens Here.fm's market share.

Rapid technological advancements in VR and AR could outpace Here.fm's offerings.

User privacy concerns may lead to stricter regulations affecting Here.fm.

Differentiation

Here.fm offers customizable virtual rooms for unique social interactions.

The platform combines social networking with virtual collaboration in a web-based format.

Here.fm's freemium model attracts users with free features and premium upgrades.

Upsides

Growing demand for virtual collaboration tools boosts Here.fm's market potential.

Increased interest in personalized digital experiences aligns with Here.fm's offerings.

Browser-based applications' popularity supports Here.fm's accessible platform.

Land your dream remote job 3x faster with AI

Try Jobo Free