Head of B2B Integrated Marketing at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital MediaIndustries

Requirements

10+ years in product marketing, enterprise strategy, or related roles, with at least 3+ years in AI product marketing
3–5+ years managing B2B marketers; this role will manage a team of 5 direct/indirect reports
Demonstrated success in launching net new enterprise offerings, especially AI-related solutions
Deep understanding of AI concepts (e.g., generative AI, machine learning, predictive analytics) and enterprise use cases
Experience with enterprise sales cycles, buyer personas, and value-based messaging
BS/BA or equivalent experience in Computer Science, Engineering, Business, or related field (MBA or equivalent experience preferred)
Strong storytelling and communication skills, with experience crafting clear narratives for complex, multi-surface experiences
Comfortable with ambiguity and leading cross-functional teams to a path of clarity
Strategic and analytical mentality, with the ability to synthesize insights into action
Thrives in a fast-paced, matrixed environment with global reach

Responsibilities

Improve marketing efficiency by guiding and aligning channel teams on strategic priorities, shared goals, and target metrics to achieve greater engagement and return on investment
Increase Adobe’s visibility and engagement through compelling, persona-based value propositions
Unify messaging across channels to reinforce Adobe's value proposition, identity and brand recognition
Improve efficiency through coordinated efforts that reduce redundancy and improve use of resources
Drive ongoing campaign performance improvements through reporting and analysis, increasing cross-team performance accountability, and driving optimization and pivots by identifying and communicating what is working/not working and themes resonating with audiences
Lead strategy for Digital Media B2B businesses, ensuring B2B marketing efforts are coordinated and aligned to deliver a consistent, on-brand message to audiences across channels
Oversee marketing plans and sales priorities and translate that into marketing strategies that build awareness, create and progress pipeline and drive active use of products

Skills

Key technologies and capabilities for this role

B2B MarketingIntegrated MarketingMarketing StrategyCampaign ManagementPerformance AnalyticsROI OptimizationPersona-Based MarketingBrand MessagingChannel AlignmentReporting and Analysis

Questions & Answers

Common questions about this position

What experience is required for the Head of B2B Integrated Marketing role?

Candidates need 10+ years in product marketing, enterprise strategy, or related roles, with at least 3+ years in AI product marketing, and 3–5+ years managing B2B marketers. Additional requirements include demonstrated success in launching net new enterprise offerings especially AI-related, deep understanding of AI concepts, experience with enterprise sales cycles, and a BS/BA or equivalent in a relevant field with MBA preferred.

How many people will this role manage?

The role will manage a team of 5 direct/indirect reports.

What is the employment type for this position?

This is a full-time position.

What is the salary or compensation for this role?

This information is not specified in the job description.

What skills make a strong candidate for this position?

Strong candidates have strong storytelling and communication skills, comfort with ambiguity, experience leading cross-functional teams, and a strategic and analytical mentality.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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