GTM Programs Manager at Sentry

San Francisco, California, United States

Sentry Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Software, SaaSIndustries

Requirements

  • 4-6 years in growth, community, or product marketing, preferably in AI or developer tooling
  • Experience building and executing end-to-end programs for startups, customer, or developer communities
  • Excellent communication and relationship-building skills, with comfort engaging founders and engineers
  • Experience working with sales to identify and engage target accounts
  • Bonus: Connected with the AI startup community

Responsibilities

  • Lead the design and execution of GTM programs that drive engagement and adoption in growing startups
  • Partner with events and developer experience teams to drive awareness through workshops, community programs, and technical activations
  • Develop messaging, campaigns, and content that resonate with technical founders, executives, and developers
  • Build and run competitive intelligence programs that identify opportunities and inform positioning

Skills

Key technologies and capabilities for this role

GTM ProgramsProduct MarketingCampaignsSales EnablementCompetitive IntelligenceStartup AcquisitionDeveloper EngagementWorkshopsCommunity ProgramsMessagingContent Creation

Questions & Answers

Common questions about this position

What is the salary range for the GTM Programs Manager position?

The base salary range is $130,000 to $150,000, with the actual amount determined by relevant factors.

Is this a remote or hybrid role, and what are the office requirements?

Sentry embraces a hybrid work model with Mondays, Tuesdays, and Thursdays as in-office anchor days to encourage collaboration.

What experience and skills are required for this role?

Candidates need 4-6 years in growth, community, or product marketing (preferably in AI or developer tooling), experience building end-to-end programs for startups or developer communities, excellent communication and relationship-building skills, and experience working with sales on target accounts.

What is the company culture like at Sentry?

Sentry has a hybrid work model focused on collaboration, values helping developers build better software faster, and supports a mission-driven environment excited about the startup ecosystem and technical innovation.

What makes a strong candidate for this GTM Programs Manager role?

Strong candidates are go-getters who ideate and build programs from scratch, thrive in cross-functional collaboration, distill complex technical topics into compelling narratives, and use data to sharpen execution—bonus if connected to the AI startup community.

Sentry

Full-stack application monitoring and observability

About Sentry

Sentry offers full-stack application monitoring and observability, providing deep context, session replay, and distributed tracing to identify errors and performance bottlenecks across frontend and backend technologies, supporting JavaScript, Python, PHP, and more.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$210.6MTotal Funding
SERIES_ECompany Stage
Consumer Software, Enterprise SoftwareIndustries
201-500Employees

Benefits

Competitive Compensation + Equity
401(k) Plan
Medical, Dental, Vision Insurance
Commuter Stipend
Professional Development Stipend
Health & Wellness Benefits
Charitable Matching Program
Flexible PTO
Paid Parental Leave

Risks

Competition from AI-powered tools like Devnaut may impact Sentry's market share.
The Functional Source License might deter developers preferring permissive open-source licenses.
Expanded integrations in Google's Gemini 2.0 could increase competition in error tracking.

Differentiation

Sentry offers real-time error tracking across the entire software stack.
The Functional Source License protects Sentry's commercial interests while supporting open-source collaboration.
Sentry's integration with Google's Gemini 2.0 enhances its visibility among developers.

Upsides

Integration with AI tools like Devnaut boosts Sentry's codebase visibility and productivity.
Sentry's focus on mobile performance monitoring aligns with growing demand in mobile solutions.
Winning the 2023 Digital Innovator Award highlights Sentry's leadership in digital transformation.

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