Growth Marketing Specialist at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Entertainment, Gambling, MarketingIndustries

Requirements

5+ years of experience in marketing, media partnerships, or sports entertainment, ideally in a high-growth or fast-paced environment
Bachelor’s degree in Marketing, Communications, Sports Management, Business, or a related field
Strong understanding of both linear and digital media ecosystems, including how integrations drive brand engagement and acquisition. Experience working with media and/or a media agency is a plus
Proven experience managing external partnerships and cross-functional campaign execution from briefing through recap
Excellent project management and organizational skills, with the ability to juggle multiple initiatives under tight timelines
Confident communicator and relationship-builder—able to influence internal stakeholders and collaborate effectively with partners
Analytical mindset with comfort working alongside data and measurement teams to optimize campaign outcomes
Passion for sports, media, and entertainment—always looking for new ways to engage fans and bring DraftKings to life across platforms

Responsibilities

Lead day-to-day strategy, planning, and execution for DraftKings’ marquee media partnerships ensuring all integrations deliver against business and marketing objectives
Oversee integrated campaign activations across linear, OTT, and digital media, from concept through execution, ensuring alignment with contractual commitments and partner expectations
Act as the primary liaison between DraftKings and media and agency partners—managing communication, approvals, and deliverables to ensure flawless execution
Partner cross-functionally with Brand, Creative, Paid Media, Legal, and Analytics to deliver best-in-class campaigns that drive measurable growth
Collaborate with Analytics teams to evaluate campaign performance, provide actionable insights, and inform future media strategies
Track and report on partnership performance, creative executions, and budget management—ensuring accuracy, efficiency, and accountability
Identify and capitalize on key sports and entertainment moments for media activations, ensuring DraftKings remains top-of-mind with fans
Stay current on media trends, sports integrations, and evolving marketing platforms to bring innovative ideas to the team

Skills

Campaign Planning

Media Partnerships

Linear Media

OTT

Digital Media

Brand Strategy

Cross-Functional Collaboration

Analytics

Performance Evaluation

Sports Marketing

Fantasy Sports

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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