Growth Marketing Manager at Majority

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Proficiency in English and Spanish
3–5 years experience in digital marketing, with direct experience in media buying (Meta, Google, TikTok)
Strong analytical skills; comfortable with attribution, MMPs, and marketing tech stacks
Proven ability to manage multiple projects and deliver results in a fast-paced environment
Passion for process improvement and growth-driven experimentation
Bachelor’s degree or equivalent professional experience
Strategic & hands-on: Comfortable running campaigns today while planning for the bigger picture
Experimenter: Scientific, data-driven, excited to test, fail fast, and iterate
Builder: Entrepreneurial mindset with the ability to create systems
Leader: Strong communicator who can align stakeholders and grow into managing a team
AI-curious: Early experience and genuine interest in leveraging AI tools (e.g., creative optimization, predictive analytics, growth automation)
Culturally fluent: Thrives in a diverse, mission-driven environment
Preferred Qualifications
Experience in SEO, AEO, ASO, CRM, or lifecycle marketing
Early experience applying AI tools in marketing
Startup or fintech background
Customer-first mindset with a knack for understanding audiences and tailoring growth strategies

Responsibilities

Launch, manage, and optimize multi-channel campaigns across Meta, Google, TikTok, and emerging platforms
Drive acquisition through paid media, SEO, Answer Engine Optimization (AEO), App Store Optimization (ASO), and conversion optimization
Work closely with in-house creative team to align messaging, visuals, and campaigns for maximum impact
Track and report performance, identify growth levers, and continuously test and iterate to improve ROI
Build playbooks, processes, and reporting frameworks that can scale as the team grows
Shape the strategy, structure, and processes for scaling the growth marketing team

Skills

Majority

Mobile banking services for migrants

About Majority

MAJORITY provides a mobile banking solution tailored for migrants, offering services like international money transfers, mobile top-ups, and personalized financial advice. The mobile app enables users to send money abroad without fees, save money, and make free international calls to over 20 countries. MAJORITY addresses the specific financial challenges faced by migrants, such as high transfer fees and limited access to traditional banking. Unlike competitors, MAJORITY focuses on a niche market, providing multilingual customer support and fostering a community among users. The company's goal is to simplify banking for migrants, helping them manage their finances and stay connected with their families.

Stockholms kommun, SwedenHeadquarters

2019Year Founded

$95.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

51-200Employees

Risks

Emerging competition from niche digital banks could challenge MAJORITY's market share.

Regulatory scrutiny on account opening requirements may impact MAJORITY's customer acquisition.

Geopolitical risks at the Texas border could affect MAJORITY's operations.

Differentiation

MAJORITY offers a unique banking solution tailored specifically for migrants.

The company provides multilingual support and personalized financial advice for diverse migrant communities.

MAJORITY's app-based platform includes fee-free international money transfers and discounted international calls.

Upsides

MAJORITY's expansion into Texas positions it strategically near the U.S.-Mexico border.

The $37.5 million Series B funding boosts MAJORITY's capacity for innovation and expansion.

The growing U.S. immigrant population presents a substantial market opportunity for MAJORITY.

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