Growth Marketing Manager at Topline Pro

New York, United States

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$100,000 – $120,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

N/AIndustries

Requirements

6+ years of total marketing experience, with at least 3 years in growth or performance marketing across paid social, search, or SEO
Proven track record running and optimizing paid campaigns on Meta and Google/YouTube
Proficiency in GA4, and Excel/Google Sheets
Hands-on experience designing and analyzing A/B or creative tests
Strong analytical mindset — fluent in campaign metrics, CAC, and data storytelling
Excellent copywriting instincts and ability to identify what resonates with small business owners
Experience managing budgets, pacing spend, and reporting on performance
Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams
Comfortable driving complex projects independently while staying highly organized
Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making

Responsibilities

Own the end-to-end management of paid marketing platforms including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads
Build and execute full-funnel media strategies designed to drive customer acquisition and retention
Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing
Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS
Develop and manage SEO strategies, including keyword research, content optimization, technical audits, and backlink development
Partner with RevOps and Engineering to ensure data accuracy and end-to-end attribution
Create briefs for new ad creatives and work with internal or external resources to bring them to life
Build simple, repeatable systems for campaign launches, reporting, and learnings
Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly
Explore and scope new channel opportunities as performance stabilizes across core platforms

Skills

Key technologies and capabilities for this role

Meta AdsGoogle AdsTikTok AdsYouTube AdsSEOKeyword ResearchContent OptimizationA/B TestingMultivariate TestingROASCACAttributionBid StrategiesAudience Targeting

Questions & Answers

Common questions about this position

What is the salary range for the Growth Marketing Manager position?

The salary range is $100K - $120K.

Is this role remote or onsite?

This is an onsite position.

What skills and experience are required for this role?

Candidates need 6+ years of total marketing experience with at least 3 years in growth or performance marketing across paid social, search, or SEO, proven track record with Meta and Google/YouTube campaigns, proficiency in GA4 and Excel/Google Sheets, hands-on A/B testing experience, strong analytical mindset, copywriting instincts, budget management, and excellent communication skills.

What is the company culture like for this role?

The culture suits builders who create systems from chaos, balance creativity with data, take initiative, and have an entrepreneurial mindset with innovation, adaptability, and results-driven decision making.

What makes a strong candidate for this Growth Marketing Manager role?

Strong candidates have 6+ years of marketing experience including 3+ in growth/performance marketing, proven success with Meta/Google campaigns, analytical skills with GA4/Excel, A/B testing expertise, copywriting ability, budget management, cross-functional collaboration, and an entrepreneurial builder mindset.

Topline Pro

Generative AI platform for home services

About Topline Pro

Topline Pro provides a Generative AI platform that helps home service businesses improve their online presence and customer engagement. The platform allows users to create custom websites that are optimized for search engines, making it easier for potential customers to find them. Additionally, it includes an application that manages content for local listings, automates social media posts, and enables online payment processing. This service is particularly beneficial for small businesses and home service professionals, as it simplifies their operations and enhances their visibility in the market. Unlike many competitors, Topline Pro focuses specifically on the home services sector and offers subscription-based access to its tools, ensuring that clients have ongoing support and resources to grow their businesses.

Boston, MassachusettsHeadquarters

2020Year Founded

$16.5MTotal Funding

SERIES_ACompany Stage

Consumer Software, AI & Machine LearningIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Company Equity

Risks

Increased competition from companies like Honey Homes and Puls Technologies.

Slowdown in the housing market may impact demand for home services.

Rising raw material prices could reduce investment in subscription-based platforms.

Differentiation

Topline Pro uses Generative AI to enhance discoverability and trust for home services.

The platform offers SEO-optimized websites, boosting online visibility for small businesses.

Topline Pro automates social media and payment processes, streamlining business operations.

Upsides

Raised $12M in Series A funding, indicating strong investor confidence.

Named to 2023 SMBTech 50, highlighting its growth potential and industry recognition.

Growing demand for AI-driven SEO tools aligns with Topline Pro's offerings.

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