Growth Marketing Manager at Topline Pro

New York, United States

Topline Pro Logo
$100,000 – $120,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
N/AIndustries

Requirements

  • 6+ years of total marketing experience, with at least 3 years in growth or performance marketing across paid social, search, or SEO
  • Proven track record running and optimizing paid campaigns on Meta and Google/YouTube
  • Proficiency in GA4, and Excel/Google Sheets
  • Hands-on experience designing and analyzing A/B or creative tests
  • Strong analytical mindset — fluent in campaign metrics, CAC, and data storytelling
  • Excellent copywriting instincts and ability to identify what resonates with small business owners
  • Experience managing budgets, pacing spend, and reporting on performance
  • Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams
  • Comfortable driving complex projects independently while staying highly organized
  • Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making

Responsibilities

  • Own the end-to-end management of paid marketing platforms including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads
  • Build and execute full-funnel media strategies designed to drive customer acquisition and retention
  • Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing
  • Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS
  • Develop and manage SEO strategies, including keyword research, content optimization, technical audits, and backlink development
  • Partner with RevOps and Engineering to ensure data accuracy and end-to-end attribution
  • Create briefs for new ad creatives and work with internal or external resources to bring them to life
  • Build simple, repeatable systems for campaign launches, reporting, and learnings
  • Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly
  • Explore and scope new channel opportunities as performance stabilizes across core platforms

Skills

Meta Ads
Google Ads
TikTok Ads
YouTube Ads
SEO
Keyword Research
Content Optimization
A/B Testing
Multivariate Testing
ROAS
CAC
Attribution
Bid Strategies
Audience Targeting

Topline Pro

Generative AI platform for home services

About Topline Pro

Topline Pro provides a Generative AI platform that helps home service businesses improve their online presence and customer engagement. The platform allows users to create custom websites that are optimized for search engines, making it easier for potential customers to find them. Additionally, it includes an application that manages content for local listings, automates social media posts, and enables online payment processing. This service is particularly beneficial for small businesses and home service professionals, as it simplifies their operations and enhances their visibility in the market. Unlike many competitors, Topline Pro focuses specifically on the home services sector and offers subscription-based access to its tools, ensuring that clients have ongoing support and resources to grow their businesses.

Boston, MassachusettsHeadquarters
2020Year Founded
$16.5MTotal Funding
SERIES_ACompany Stage
Consumer Software, AI & Machine LearningIndustries
51-200Employees

Benefits

Health Insurance
Unlimited Paid Time Off
Paid Holidays
401(k) Retirement Plan
Company Equity

Risks

Increased competition from companies like Honey Homes and Puls Technologies.
Slowdown in the housing market may impact demand for home services.
Rising raw material prices could reduce investment in subscription-based platforms.

Differentiation

Topline Pro uses Generative AI to enhance discoverability and trust for home services.
The platform offers SEO-optimized websites, boosting online visibility for small businesses.
Topline Pro automates social media and payment processes, streamlining business operations.

Upsides

Raised $12M in Series A funding, indicating strong investor confidence.
Named to 2023 SMBTech 50, highlighting its growth potential and industry recognition.
Growing demand for AI-driven SEO tools aligns with Topline Pro's offerings.

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