[Remote] Growth Marketing Manager at Twilio

Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Communications, SaaSIndustries

Requirements

5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment
Comfortable using AI for execution across the campaign production process
Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus
Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals
Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities
Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion
Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights
Ability to independently analyze data, surface insights, and identify actions
Skilled in managing complex, multi-team projects with precision and clarity
Excellent communicator and collaborator across cross-functional teams
Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference
Salesforce, SQL, Looker/Tableau experience
Technical background with ability to self-serve analytics, understand KPIs and experiment reports
Past experience with Sendgrid or a similar subscription tool

Responsibilities

Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand
Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle
Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels
Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives
Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities
Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments
Design and run experiments to test and refine onboarding and activation strategies
Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools
Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes

Skills

Key technologies and capabilities for this role

Growth MarketingOnboardingActivation CampaignsAI-driven CampaignsData AnalysisOmnichannel MarketingEmail MarketingSMS MarketingIn-app MessagingA/B TestingCustomer InsightsLifecycle MarketingExperimentation

Questions & Answers

Common questions about this position

Is this a remote position?

Yes, Twilio follows a remote-first work policy, allowing team members to work from the comfort of their homes regardless of location.

What experience is required for the Growth Marketing Manager role?

Candidates need 5+ years in growth marketing focused on onboarding, cross-sell, upsell, and program management in a SaaS environment, comfort using AI for campaign execution, and hands-on experience with Marketing Automation tools.

What is the salary for this position?

This information is not specified in the job description.

What is Twilio's company culture like?

Twilio has a strong culture of connection, global inclusion, and a remote-first approach, valuing diverse experiences and empowering team members to make a global impact.

What makes a strong candidate for this role?

Twilio encourages applicants with 5+ years of SaaS growth marketing experience, AI comfort, and marketing automation skills, valuing diverse backgrounds even if non-traditional.

Twilio

Cloud communications platform for developers

About Twilio

Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$243.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Vacation: Twilio offers generous annual time off in all countries for you to enjoy.

Healthcare: We are dedicated to helping our employees live longer and healthier lives through comprehensive health programs.

Retirement: Twilio cares about your retirement! We offer programs to help our employees plan for their retirement needs.

Family leave: At Twilio we recognize the importance of family. We offer generous maternity, paternity, and adoption leaves, as well as family medical care leave.

Earn your stripes: Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e‑books for continued learning and education.

Catered meals: We provide a variety of snacks, drinks, and catered meals in each of our locations.

Risks

End-of-life for Programmable Video tool may lead to customer dissatisfaction.

Layoffs of 295 workers could decrease morale and affect service quality.

Engagement with Qatalyst Partners suggests potential internal conflicts and strategic shifts.

Differentiation

Twilio integrates voice, video, messaging, and email into applications, enhancing communication capabilities.

The pay-as-you-go pricing model offers flexibility and scalability for businesses of all sizes.

Twilio's APIs enable developers to build and scale communication solutions efficiently.

Upsides

Acquisition of SendGrid enhances Twilio's email API offerings, boosting market share.

Collaboration with Jack Henry strengthens Twilio's presence in the financial services sector.

Partnership with CareNote expands Twilio's reach into specialized markets like pastoral care.

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