Growth Marketing Lead at Siro

New York, New York, United States

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$185,000 – $215,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

6-10+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred)
Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes
Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership
Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation
Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)

Responsibilities

Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes, while also maintaining pipeline generation from our SMB and Mid-Market segments
Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage
Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles
Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership

Skills

Growth Marketing

ABM

GTM Strategy

Pipeline Generation

Account-Based Marketing

Marketing Strategy

Siro

AI platform for enhancing field sales performance

About Siro

Siro.ai enhances the performance of field sales representatives using artificial intelligence. The platform records and analyzes millions of sales conversations to identify successful strategies and areas for improvement. It provides real-time coaching to sales reps, helping them refine their skills and tactics, while also offering valuable insights to sales leadership about effective practices in the field. Unlike competitors, Siro.ai focuses on learning from top performers through audio recordings, making it easier for sales teams to optimize their operations. The goal is to improve sales performance for a wide range of clients, from small businesses to large corporations, by increasing close rates and saving time on ride-alongs.

Harrington Park, New JerseyHeadquarters

2020Year Founded

$18.5MTotal Funding

SERIES_ACompany Stage

Enterprise Software, AI & Machine LearningIndustries

11-50Employees