Growth Marketing Lead at Siro

New York, New York, United States

Siro Logo
$185,000 – $215,000Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaSIndustries

Requirements

  • 6-10+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred)
  • Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes
  • Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
  • Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership
  • Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation
  • Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)

Responsibilities

  • Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes, while also maintaining pipeline generation from our SMB and Mid-Market segments
  • Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage
  • Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles
  • Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership

Skills

Key technologies and capabilities for this role

Growth MarketingABMGTM StrategyPipeline GenerationAccount-Based MarketingMarketing Strategy

Questions & Answers

Common questions about this position

What is the salary range for the Growth Marketing Lead position?

The salary range is $185K - $215K.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 6-10+ years of B2B demand generation experience at high-growth SaaS companies (Seed-Series C preferred), along with deep expertise in enterprise ABM strategies including account tiering, personalized campaigns, and sales-marketing alignment.

What does the company culture or team environment look like at Siro?

This information is not specified in the job description.

What makes a strong candidate for the Growth Marketing Lead role?

A strong candidate has 6-10+ years of B2B demand generation experience with a proven track record at high-growth SaaS companies (Seed-Series C preferred) and deep enterprise ABM expertise, including account tiering, personalized campaigns, and sales-marketing collaboration.

Siro

AI platform for enhancing field sales performance

About Siro

Siro.ai enhances the performance of field sales representatives using artificial intelligence. The platform records and analyzes millions of sales conversations to identify successful strategies and areas for improvement. It provides real-time coaching to sales reps, helping them refine their skills and tactics, while also offering valuable insights to sales leadership about effective practices in the field. Unlike competitors, Siro.ai focuses on learning from top performers through audio recordings, making it easier for sales teams to optimize their operations. The goal is to improve sales performance for a wide range of clients, from small businesses to large corporations, by increasing close rates and saving time on ride-alongs.

Harrington Park, New JerseyHeadquarters
2020Year Founded
$18.5MTotal Funding
SERIES_ACompany Stage
Enterprise Software, AI & Machine LearningIndustries
11-50Employees

Risks

Competition from established companies like Gong and Chorus.ai is increasing.
Privacy concerns over recording conversations may lead to regulatory scrutiny.
Economic downturns could reduce budgets for sales technology investments.

Differentiation

Siro offers AI-driven real-time coaching for field sales representatives.
The platform records and analyzes sales conversations for strategic insights.
Siro empowers sales reps by learning from top performers' handling of objections.

Upsides

Increased AI adoption in sales coaching enhances personalized training programs.
Integration with CRM systems allows seamless data flow and customer insights.
Demand for virtual coaching solutions rises with remote and hybrid work models.

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