Growth Marketing at Imbue

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, SoftwareIndustries

Requirements

Deeply understand the technical growth ecosystem
Have looked at Imbue's website and already have ideas about voice and brand outreach
Have built growth marketing machines for technical products before
Love to experiment, iterate, and won't stop until finding what works
Excited to have freedom to build new systems and workflows to hit goals
Knack for writing incredibly compelling content
Superpower for getting people talking about the company
Lots of ideas for getting the brand into people's minds

Responsibilities

Write content and build marketing systems that get tons of dedicated, engaged users
Get the company to be the most talked-about tech startup
Continuously test and refine what works
Be a champion for user insights to Product/Engineering/Marketing teams
Drive adoption for brand and products with content, outreach, and systems true to the brand
Work directly with founders to build Imbue into a household name
Test and iterate growth experiments until figuring out what works

Skills

Growth Marketing

Content Writing

Outreach

Marketing Systems

Growth Experiments

Brand Building

Copywriting

Imbue

Digital fitness platform with influencer-led workouts

About Imbue

Imbue Fitness operates in the digital fitness market by connecting users with their favorite fitness influencers through a unique platform. Users can access exclusive workout classes anytime and anywhere, which allows for a personalized and engaging fitness experience. The platform primarily targets fitness enthusiasts who want a more intimate and interactive way to follow their workout routines. Imbue Fitness offers a flexible payment model, allowing users to choose between a pay-per-class system or a subscription for weekly classes. This approach generates revenue through class fees and subscriptions, benefiting both the company and the influencers. By utilizing the popularity and expertise of well-known fitness influencers, Imbue Fitness provides high-quality, influencer-led fitness content that stands out in the crowded digital fitness space.

Sunnyvale, CaliforniaHeadquarters

1989Year Founded

$237.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

1-10Employees

Benefits

Work directly on creating software with human-like intelligence

Very generous compensation

Flexible working hours

Work remotely

Time and budget for learning and self improvement

Risks

Increased competition from AI recruitment platforms threatens Sourceress's market share.

Free or lower-cost fitness platforms challenge Imbue Fitness's revenue model.

Fitness influencers launching own apps may reduce collaboration with Imbue Fitness.

Differentiation

Imbue Fitness connects users with favorite fitness influencers for personalized experiences.

Sourceress uses AI to create highly personalized candidate introductions for recruitment.

Imbue Fitness offers a pay-per-class or subscription model for flexible user payments.

Upsides

AI-driven personalized fitness recommendations are gaining traction, benefiting Imbue Fitness.

Collaborations with wearable tech companies enhance real-time tracking for Imbue Fitness users.

Rise of micro-influencers offers niche content opportunities for Imbue Fitness.

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