Growth and Lifecycle Marketing Manager at Sage

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Senior CareIndustries

Requirements

4+ years in growth, lifecycle, or demand marketing roles
Experience managing campaigns in HubSpot or similar tools
Experience executing paid campaigns in B2B environments
Strong analytical mindset and comfort working across functions
Excellent attention to detail and ability to move quickly
Experience in healthcare, B2B, or sales-led growth environments (preferred)
Light SEO or referral marketing experience (preferred)

Responsibilities

Build and execute email campaigns, journeys, and light automations
Support lead capture and conversion efforts around conferences, events, and partnerships
Identify and test new channels and conversion strategies (LPs, paid, referral loops, etc.)
Plan and execute lightweight paid campaigns (LinkedIn, retargeting, etc.)
Own campaign reporting and funnel performance in partnership with Sales Ops
Partner with Content and Product Marketing on asset development and usage

Skills

Key technologies and capabilities for this role

Email CampaignsMarketing AutomationPaid MediaLinkedIn AdsRetargetingCampaign ReportingLead ConversionEvent MarketingReferral Marketing

Questions & Answers

Common questions about this position

What is the location and work arrangement for this role?

The headquarters are in New York City's Union Square, with an in-office culture that allows up to 2 remote days.

What are the minimum qualifications for this position?

Candidates need 4+ years in growth, lifecycle, or demand marketing roles, experience managing campaigns in HubSpot or similar tools, experience executing paid campaigns in B2B environments, a strong analytical mindset with comfort working across functions, and excellent attention to detail with the ability to move quickly.

What is the company culture like at Sage?

Sage is a small, tight team of ambitious, multi-disciplinary entrepreneurs focused on mission-driven work, emphasizing cross-team collaboration, work-life balance as a marathon, and fun activities like offsites, outings, team meals, office lunch, and a stocked snack bar.

What benefits does Sage offer?

Sage offers office lunch, a fully stocked snack bar, offsites, outings, and team meals.

What makes a strong candidate for this Growth and Lifecycle Marketing Manager role?

A strong candidate has 4+ years in growth or demand marketing, HubSpot experience, B2B paid campaign execution, analytical skills, and the ability to work quickly across teams; healthcare, B2B sales-led growth, SEO, or referral experience is preferred.

Sage

Care platform for senior living communities

About Sage

Sage provides a care platform aimed at improving support for residents in senior living communities. The platform allows care teams to collect valuable data, which helps them gain insights to enhance their performance and the overall outcomes of the community. By focusing on the roles of caregivers and the well-being of residents, Sage offers tools that measure and improve care quality and operational efficiency. Unlike many competitors, Sage operates on a subscription-based model, ensuring ongoing access to its services for senior living communities. The main goal of Sage is to optimize care delivery and enhance the living experience for seniors.

New York City, New YorkHeadquarters

2020Year Founded

$57.4MTotal Funding

SERIES_BCompany Stage

Data & Analytics, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

Paid Holidays

Flexible Work Hours

Risks

High caregiver turnover rates may impact Sage's service quality.

Rapid expansion across 26 states could strain operational capabilities.

Dependence on continuous funding rounds poses financial risks if funding becomes challenging.

Differentiation

Sage is the first cloud-based operations system in the senior living space.

The platform reduces staff turnover by an average of 20% in communities using Sage.

Sage decreases caregiver response times from 20 minutes to under 8 minutes.

Upsides

Sage raised $35 million in Series B funding to expand its reach.

The platform captures essential data, helping identify health anomalies and improve care.

Sage's AI-driven analytics anticipate health issues, reducing emergency interventions.

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