Group Marketing Manager - TAVI at Abbott

Plymouth, Minnesota, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Expertise in US TAVI products/solutions/clinical applications, including market sizes/trends/share, customer needs and targeting, product performance/benefits/weaknesses/positioning
Ability to develop and oversee marketing strategy for full life-cycle activities in assigned market segment
General management and team leadership skills
Experience contributing to and influencing Sales and Marketing facets including Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction
Capability to support new product/solutions/clinical applications development (customer requirements definition, product concept validation, financial analysis, securing Business Unit commitment through market launch)
Strong collaboration skills with other group managers (Mitral/Tricuspid Therapies, Surgical Solutions), TAVI Global Marketing teams, and cross-functional teams to identify synergies, best practices, and execute global initiatives
Location flexibility: Santa Clara, CA or Plymouth, MN

Responsibilities

Set the Division’s strategic direction and tactical implementation of full life-cycle activities for assigned TAVI market segment
Serve as core marketing owner and driver of success for Abbott Structural Heart TAVI portfolio
Develop and oversee Marketing strategy while contributing to/influencing Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction
Maintain US product/solutions/clinical applications expertise and provide ongoing support for new product development including customer requirements, concept validation, financial analysis, and market launch
Collaborate with other Structural Heart group managers and TAVI Global Marketing to identify synergies, best practices, elevate marketing output, execute global initiatives, and influence global messaging
Create demand for Abbott TAVI products and develop tools to support the annual US Commercial sales plan
Implement strategy, scope, process, and programs related to creating demand within assigned market segment, impacting short-term, mid-range, and long-term organizational goals

Skills

Marketing Strategy

Product Lifecycle Management

Market Segmentation

Strategic Planning

TAVI

Structural Heart

Medical Devices

Healthcare Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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