Global Product Manager at Abbott

Santa Clara, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Experience in global downstream marketing strategies for medical devices, particularly in vascular or coronary products like Drug-Eluting Stents (DES) and Orbital Atherectomy Systems
Ability to develop and implement promotional campaigns, communication plans, and product messaging in competitive markets
Knowledge of coordinating with Advertising & Promotion, Clinical Affairs, and Marketing Communications teams for compliant, evidence-based claims
Proficiency in planning and executing multi-channel marketing programs and campaigns on digital platforms
Expertise in product lifecycle management (LCM), including performance analysis, improvements, launch to sunsetting
Strong cross-functional collaboration skills with regional marketing, sales, Commercial Excellence, and other teams
Capability to engage with Key Opinion Leaders (KOLs), conduct field visits, gather market insights, and support sales enablement, training, and conferences
Ability to analyze market share performance and adjust tactics

Responsibilities

Own and execute global downstream marketing strategies for DES and orbital atherectomy products
Develop and implement promotional campaigns, communication plans, and product messaging to differentiate Abbott technologies
Coordinate with Advertising & Promotion and Clinical Affairs teams for compliant, evidence-based claims and messaging
Collaborate with Marketing Communications on messaging, branding, and external communications
Plan and execute multi-channel marketing programs and campaigns on digital platforms
Lead product lifecycle initiatives, analyze performance, manage improvements, and shepherd products from launch to sunsetting
Partner cross-functionally to execute LCM plans and develop business cases for strategic decisions
Collaborate with regional marketing teams for global alignment on strategies and tools
Support field sales with enablement tools, training content, customer-facing assets, and conference deliverables
Coordinate with Commercial Excellence to assess market share and adjust tactics
Participate in regional meetings, tradeshows, field visits, customer interactions, and KOL engagement to drive adoption and gather insights

Skills

Product Management

Portfolio Management

Medical Devices

Vascular

Coronary Interventions

Drug-Eluting Stents

Atherectomy Systems

Market Strategy

Global Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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