Global Product Director at Columbia Sportswear Company

Portland, Oregon, United States

Columbia Sportswear Company Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Footwear, Sportswear, ApparelIndustries

Requirements

  • Bachelor's degree or higher or equivalent combination of education and experience and training
  • 10-12 years industry relevant experience in product and merchandising, with a strong appreciation for footwear, innovation, lifestyle and fashion
  • Deep understanding of footwear top to bottom and across various product types
  • Keen understanding of the industry, marketplace, and trends at a global level with an eye for street fashion, high fashion, outdoors, and culture
  • Deeply connected and savvy in consumer connectivity, understanding, filtering, and using experience and instinct to lead product managers
  • Clear passion for footwear, curiosity of insights, and an analytical, diplomatic, and collaborative approach to product creation
  • Strong team leader
  • Informed and experienced engaging in projects with a high level of technicality
  • Able to build strong relationships and key strategic partnerships both internal and external
  • Able to wear a lot of hats and have a no task is too small attitude

Responsibilities

  • Lead, inspire, and coach a team of Product Line Managers through all stages of the product creation process, from uncovering consumer and marketplace insights to presenting finalized concepts at key go-to-market gates
  • Author product briefs, analyze business metrics, research marketplace trends, and architect the line plan
  • Collaborate with Design and Development teammates to create the future vision of SOREL footwear
  • In partnership with the Vice President of Product, execute the seasonal and long-range Product Strategy, ensuring merchandising classes are properly strategized and supported
  • Work cross-functionally within creation leadership alongside design and development in a respectful, collaborative environment
  • Serve as the North America Merchandising Director, ensuring Global PLMs work with North America wholesale marketplace to deliver right products, assortments, flow, and line architecture
  • Partner with Director of eComm and on-site merchandisers to ensure assortment opportunities and consumer-right product concepts are realized
  • Lead and manage the PLM team in proofing product line needs including sales tools such as catalogs, components, hang tags, Point of Purchase (P.O.P), packaging, and label/logo information
  • Working alongside design and development leadership, achieve set target margins at a product and category level
  • Create and lead key milestone meetings, collaborating with product management team to build compelling and accurate presentations
  • Build strong cross-functional relationships with merchandising, sales, marketing, and planning to facilitate on-time and on-target product launches
  • Lead and guide the product preparation process for key retailers, internal stakeholders, and sales representatives
  • Drive seasonal product briefs in accordance with brand, category, and strategy
  • Lead the team to craft inspiring seasonal narratives that articulate a vision, ignite design, and empower development to problem solve and seek answers, enabling distinct and credible products in brand-right assortments that meet marketplace needs across channels

Skills

Product Management
Footwear
Merchandising
Line Planning
Consumer Insights
Market Trends
Business Metrics
Trend Research
Cross-functional Collaboration
Product Strategy

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters
1938Year Founded
$40KTotal Funding
IPOCompany Stage
Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Wellness Program
Employee Discounts
Mental Health Support

Risks

The new Cherry Hill Mall store may face challenges in a competitive retail environment.
The Vader Collection may not resonate with Columbia's core customer base.
Strategic shifts by new marketing leadership could impact brand loyalty.

Differentiation

Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.
The company employs a multi-channel sales strategy for broad market reach.
Columbia's collaborations, like the Star Wars collection, attract niche markets.

Upsides

The rise of outdoor activities post-pandemic boosts demand for Columbia's products.
Collaborations with franchises like Star Wars enhance brand visibility and appeal.
Direct-to-consumer sales and social media marketing reach younger demographics effectively.

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