Global Partner Marketing Manager at Adyen

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Payments, Financial TechnologyIndustries

Requirements

5+ years of experience in a partner marketing role focused on growing revenue through co-marketing campaigns undertaken with key customers
B2B marketing experience
Strong influencing skills, with demonstrated ability to communicate at CX levels of large global technology companies
Proven experience delivering creative and successful marketing campaigns to targeted audiences
Data-driven, analytical mindset
Experience in a strategic B2B marketing role
Entrepreneurial mindset
Ability to work in a fast-paced environment

Responsibilities

Own the marketing relationship for a set of Adyen partners prioritized based on Adyen’s strategic priorities, commercial opportunity, and the partner’s willingness to collaborate across both Premier + and Premier tiers (Co-Marketing, 60-70%)
Collaborate closely with dedicated cross-functional teams to align on joint partner priorities, co-marketing opportunities, execution plans and marketing budget management (Co-Marketing)
Serve as the strategic marketing lead for key partners, developing tailored enablement resources like joint value propositions and co-branded materials to drive alignment, activate co-marketing opportunities, and fuel mutual growth (Co-Marketing)
Serve as the main point of contact for keeping NA partnership leaders informed on partner marketing priorities, campaign progress, and opportunities for growth (Co-Marketing)
Monitor and report on the success of global partner marketing initiatives and programs (Co-Marketing)
Support the ongoing growth and evolution of Adyen’s Partner Program through scalable enablement frameworks and templates that empower Commercial Partner Managers to support mid- and long-tail partners through self-serve tools (Enablement, 20-30%)
Serve as the primary point of contact for NA Commercial Partner Managers to ensure clarity around self-serve co-marketing assets, event processes, and enablement tools that support efficient partner-led activation (Enablement)
Through collaboration with regional marketing, identify opportunities to integrate partners into NA based pillar specific and market-driven GTM motions (Integrated into “The Engine”, 10%)
Set up structures for knowledge sharing and iteration between teams (Integrated into “The Engine”)

Skills

B2B Marketing

Partner Marketing

Co-Marketing

Marketing Strategy

Campaign Management

Marketing Collateral

Data-Driven Marketing

Enablement Programs

Commercial Integration

Adyen

Global payments platform for businesses

About Adyen

Adyen simplifies and accelerates transactions for businesses by providing a comprehensive payments platform. This platform allows businesses to accept payments online, in-store, and on mobile devices. Adyen operates directly by processing payments without relying on third-party banks, which enables a seamless payment experience. The company serves a wide range of clients, from small startups to large enterprises, and generates revenue by charging transaction fees for each payment processed. Additionally, Adyen offers risk management tools to help businesses reduce fraud and chargebacks, as well as point-of-sale systems for in-store payments. Adyen's goal is to continuously innovate and expand its services to meet the diverse needs of its clients in the global payments industry.

Amsterdam, NetherlandsHeadquarters

2006Year Founded

$313.8MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Global exchange program

Adyen+

Delicious healthy lunches

Phantom share package

Yearly trip to Amsterdam

Normal course of life

Risks

Increased competition from Spendesk in the European market threatens Adyen's market share.

BNPL expansion may lead to regulatory scrutiny in consumer protection-focused regions.

Collaboration with Doctolib exposes Adyen to healthcare data privacy and security risks.

Differentiation

Adyen offers a unified platform for online, in-store, and mobile payments.

The company holds acquiring licenses, allowing direct payment processing without third-party banks.

Adyen's AI-powered Uplift suite optimizes payment conversion and fraud management.

Upsides

Partnership with Intuit expands reach among UK small and mid-market businesses.

Collaboration with Affirm taps into a $185 billion BNPL market opportunity.

Adyen's healthcare partnerships open new revenue streams in the European market.

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