Global Marketing Manager at Deliveroo

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food Delivery, Technology, MarketingIndustries

Requirements

+4 years of demonstrable marketing experience, ideally within a global technology or high-growth B2C brand, with experience in managing multi-market campaigns
Strong relationship builder and communicator, with the ability to foster relationships with international markets and enjoy working with a wide network of stakeholders
Proven expertise in leading end-to-end programme management within a large-scale global matrix organisation
Strong track record of success in developing global playbooks or toolkits and coordinating their effective localisation and execution across different regions
Exceptional communication and influencing skills, with the confidence and gravitas required to engage and align senior global stakeholders and cross-functional partners
Strong commercial and analytical acumen; comfortable conducting performance tracking, interpreting multi-market data, and translating analysis into actionable insights

Responsibilities

Lead the creation, project management and rollout of local activation playbooks across all business verticals
Facilitate multi-market engagement, including running meetings with international markets to align strategies and gather feedback
Own the execution of local activation playbooks, leading engagement of internal stakeholders across media, promo and creative teams
Programme manage rollout and handover of local activation playbook across all relevant markets and channels ensuring timely delivery and cross-functional alignment
Serve as the main point of contact for local activation playbook inquiries on these projects, linking regional teams with appropriate global functional stakeholders
Support the 2x global senior marketing leads with global campaign projects when required
Develop measurement frameworks for local markets to help bring more consistent understanding of the impact of the local execution of global campaigns
Conduct Post-Campaign Analysis (PCA) and seasonal wash-ups to capture key learnings, evaluate success metrics, and recommend improvements for future Local Activation Playbooks
Lead the collation of performance data and provide strategic recommendations to leadership on the effectiveness of global initiatives
Develop strong relationships with local markets, having empathy and understanding with local market teams, able to listen to and understand nuanced market needs as well as communicating and engaging teams with global initiatives and propositions effectively

Skills

Key technologies and capabilities for this role

Global MarketingCampaign ManagementProject ManagementStrategy PlanningStakeholder EngagementCross-Functional AlignmentPlaybook DevelopmentMulti-Market CoordinationLocal ActivationMarket Research

Questions & Answers

Common questions about this position

Is this role remote or hybrid?

The role is hybrid.

What team will I be joining?

You'll join the central Global Proposition and Campaigns Team, which covers multi-market global campaigns and UKI specific marketing activity, reporting to the Head of Global Propositions and UKI Campaigns.

What are the key responsibilities of this role?

Key responsibilities include leading the creation and rollout of local activation playbooks, facilitating multi-market engagement, owning campaign execution, developing measurement frameworks, conducting post-campaign analysis, and building strong relationships with local market leads.

What skills or experience are required for this position?

The role requires experience as a dynamic marketing professional skilled in global strategy planning, project and programme management, cross-functional stakeholder engagement, performance analysis, and building empathetic relationships with diverse local market teams.

What makes a strong candidate for this Global Marketing Manager role?

A strong candidate has proven experience in global marketing execution, excels at project management across international markets, demonstrates empathy for local market nuances, and can analyze performance data to provide strategic recommendations.

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

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