Global Endovascular Product Manager at Abbott

Santa Clara, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Experience in global downstream marketing strategies for medical devices, particularly in endovascular or vascular products (e.g., DES and orbital atherectomy)
Ability to develop and implement promotional campaigns, communication plans, and product messaging in competitive markets
Knowledge of coordinating with Advertising & Promotion, Clinical Affairs, and Marketing Communications teams for compliant, evidence-based claims
Expertise in planning and executing multi-channel marketing programs and campaigns on digital platforms
Skills in product lifecycle management, including performance analysis, improvements, and execution from launch to sunsetting
Cross-functional collaboration experience to develop business cases and ensure execution of lifecycle plans
Ability to collaborate with regional marketing teams for global alignment on strategies and tools
Experience supporting field sales with enablement tools, training content, customer-facing assets, and conference deliverables
Capability to assess market share performance and adjust tactics with Commercial Excellence
Proficiency in KOL engagement, organizing field visits, customer meetings, physician advisory boards, and gathering market insights

Responsibilities

Own and execute global downstream marketing strategies for DES and orbital atherectomy products
Develop and implement promotional campaigns, communication plans, and product messaging to differentiate Abbott technologies
Coordinate with Advertising & Promotion and Clinical Affairs teams for compliant, evidence-based claims and messaging
Collaborate with Marketing Communications on messaging, branding, and external communications
Plan and execute multi-channel marketing programs and campaigns on digital platforms
Lead product lifecycle initiatives, including analyzing performance, managing improvements, and shepherding products from launch to sunsetting
Partner cross-functionally to ensure lifecycle management plans are executed flawlessly
Collaborate with cross-functional teams to identify product candidates for lifecycle management and develop business cases
Collaborate with regional marketing teams to ensure global alignment on strategies and tools
Support field sales with sales enablement tools, training content, customer-facing assets, and key conference deliverables
Coordinate with Commercial Excellence to assess market share and adjust tactics
Participate in and support regional meetings and tradeshows to drive customer adoption
Organize and participate in field visits, customer meetings, and physician advisory activities for KOL engagement and market insights

Skills

Product Management

Portfolio Management

Endovascular Devices

Vascular Products

Orbital Atherectomy

Drug-Eluting Scaffold

Market Strategy

Competitive Analysis

Medical Devices

Global Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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