Global Campaigns Lead at Deliveroo

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Food Delivery, TechnologyIndustries

Requirements

Proven experience working in a similar role and delivering impactful global or multi-market campaigns with significant experience in creative strategy, development of big ideas through to an integrated plan across a brand’s ecosystem
Experience in delivering TTL production (including TV, OOH, digital, social, radio)
Experience managing creative agencies
Strong interpersonal skills to manage global and cross-departmental teams
Customer obsession: Analytical with the ability to use deep understanding of customer needs, behaviours, and preferences to inform the development of impactful brand campaigns and activations that resonate with target audiences
A passion for brand building: Enthusiasm for building and nurturing global brands, with a keen eye for brand positioning, messaging, and storytelling that elevates brand presence, relevance and reputation in the market
Astute creative instincts: Proven track record of developing innovative and compelling creative concepts that drive brand awareness, engagement and loyalty. Strong creative intuition with an ability to develop channel-agnostic creative ideas and channel-first strategies and executions
Deep expertise in creative production: Extensive experience in managing creative production processes, from concept development and creative direction to execution, localisation and delivery, ensuring high-quality, on-brand campaign assets across all marketing channels and consumer touchpoints. Strong budget management and astute commerciality in driving improved efficiency
Empowering leadership: A visionary leader with the ability to inspire, motivate, and empower creative, marketing and product teams to achieve ambitious campaign goals and deliver results. An exceptionally strong manager, passionate about team development
Team player and desire to collaborate: A natural inclination towards teamwork, fostering a culture of collaboration, open communication, and knowledge sharing across Global Marketing functions, local markets and cross-functional partners

Responsibilities

Owning key Global Campaigns and Creative: Partner with the Planning & Propositions team, Comms and Social teams to lead the development of global and multi-market campaigns. Manage creative process for global brand campaigns; owning writing the creative brief, overseeing the creative development and production stages, through to driving the localisation and roll out across all markets
Build on learnings: Partner with Marketing Effectiveness & Insights to leverage learnings from past creative and campaigns to drive continued improvement in creative optimisation and impact
Setting creative best practice across channels: Partner with internal teams (in-house Creative Studio, Research & Insights, Local Marketing) and external partners (creative agencies, media agencies, digital platforms) to improve the effectiveness of creative across all channels and consumer touch points. Build playbooks to ensure teams can follow and leverage best practices and be focused on developing and improving creative rigor and codifying learnings
Act as the touchpoint with the internal Creative Director - leveraging the creative guardianship and working on key initiatives collaboratively (e.g. talent strategy)

Skills

Brand Campaigns

Creative Production

Customer Analysis

Brand Positioning

Creative Direction

Budget Management

Team Leadership

Campaign Localisation

Marketing Strategy

Creative Ops

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

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