[Remote] GCC Marketing Lead at Eight Sleep

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sleep Technology, Health & Wellness, Consumer Electronics, E-commerceIndustries

Skills

Key technologies and capabilities for this role

Marketing StrategyGCC MarketBrand ManagementDigital MarketingPerformance MarketingContent MarketingSocial Media MarketingPublic RelationsMarket ResearchData AnalysisBudget ManagementCross-functional CollaborationLeadershipCommunication

Questions & Answers

Common questions about this position

Is this position remote or based in an office?

The role is listed as Remote for location type, but it is based in Dubai within the International Marketing team.

What is the salary for the GCC Marketing Lead role?

This information is not specified in the job description.

What skills and experience are required for this role?

Experience in running both online and offline campaigns is required, along with skills in driving regional growth, performance analysis, localization efforts, and optimizing digital channels like Meta, Google, Snap, and affiliates.

What is the company culture like at Eight Sleep?

Eight Sleep operates like a high-performance team that is fast, focused, motivated by impact, relentless, and always pushing to be in the top 1% with a mindset like Kobe Bryant's mamba mentality, thriving under pressure with extra effort.

What makes a strong candidate for this Marketing Lead position?

A strong candidate has experience running online and offline campaigns, can drive growth in GCC markets like UAE and Saudi Arabia, lead localization with contractors, and optimize digital performance across key channels while thriving in a high-intensity environment.

Eight Sleep

Personalized temperature control for better sleep

About Eight Sleep

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. This temperature can be adjusted between 55°F and 110°F, catering to individual preferences for a more comfortable sleep experience. The Pod also tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It includes features like a gentle vibration and thermal alarm for waking up. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try their product. The company's goal is to improve sleep quality and overall wellness for its users.

New York City, New YorkHeadquarters

2014Year Founded

$157.6MTotal Funding

SERIES_CCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

Commuter Benefits

Parental Leave

Company Equity

Risks

High price point of Pod 4 Ultra may limit market penetration.

Expansion into UAE may face cultural and regulatory challenges.

Reliance on direct-to-consumer sales could be vulnerable to shifts in buying behavior.

Differentiation

Eight Sleep offers personalized temperature control with The Pod, enhancing sleep quality.

The Pod provides sleep and health insights, setting it apart in the wellness market.

Eight Sleep's direct-to-consumer model includes flexible payment options and risk-free trials.

Upsides

Expansion into the UAE indicates growing international presence and revenue potential.

Partnership with athletes like Taylor Fritz boosts brand visibility in sports sectors.

Continuous product improvement with Pod 4 Ultra positions Eight Sleep as a tech leader.

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