Eight Sleep

GCC Marketing Lead

Dubai, Dubai, United Arab Emirates

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Sleep Technology, Health & Wellness, Consumer Electronics, E-commerceIndustries

Requirements

The ideal candidate will have 3-5 years of experience in marketing, brand management, or project management for a high-growth D2C brand and a proven track record managing both offline activations and digital performance. Experience running both online and offline campaigns is required.

Responsibilities

The Marketing Lead will drive regional growth across GCC markets, primarily the UAE and Saudi Arabia, by owning the full marketing mix, performance analysis, and leadership reporting. Responsibilities include leading localization efforts, adapting communication assets for cultural and language relevance, and optimizing digital performance across various channels through creative testing and data-driven experimentation. The role involves identifying, negotiating, and activating partnerships with regional influencers, athletes, podcasts, sports clubs, and brand collaborators to build relevance and trust. Additionally, the lead will plan and execute offline activations such as product showcases, events, retail partnerships, and club pop-ups to elevate brand presence and generate high-impact product experiences. Securing and maximizing media coverage in premium regional outlets, conducting market analysis to inform positioning and campaigns, and owning marketing reporting with synthesized insights and KPI tracking are also key duties. Providing on-the-ground support for white-glove Pod installations and product onboarding for key VIP partners and ambassadors is also part of the role.

Skills

Marketing Strategy
GCC Market
Brand Management
Digital Marketing
Performance Marketing
Content Marketing
Social Media Marketing
Public Relations
Market Research
Data Analysis
Budget Management
Cross-functional Collaboration
Leadership
Communication

Eight Sleep

Personalized temperature control for better sleep

About Eight Sleep

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. This temperature can be adjusted between 55°F and 110°F, catering to individual preferences for a more comfortable sleep experience. The Pod also tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It includes features like a gentle vibration and thermal alarm for waking up. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try their product. The company's goal is to improve sleep quality and overall wellness for its users.

New York City, New YorkHeadquarters
2014Year Founded
$157.6MTotal Funding
SERIES_CCompany Stage
Consumer Software, Healthcare, Consumer GoodsIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Unlimited Paid Time Off
Commuter Benefits
Parental Leave
Company Equity

Risks

High price point of Pod 4 Ultra may limit market penetration.
Expansion into UAE may face cultural and regulatory challenges.
Reliance on direct-to-consumer sales could be vulnerable to shifts in buying behavior.

Differentiation

Eight Sleep offers personalized temperature control with The Pod, enhancing sleep quality.
The Pod provides sleep and health insights, setting it apart in the wellness market.
Eight Sleep's direct-to-consumer model includes flexible payment options and risk-free trials.

Upsides

Expansion into the UAE indicates growing international presence and revenue potential.
Partnership with athletes like Taylor Fritz boosts brand visibility in sports sectors.
Continuous product improvement with Pod 4 Ultra positions Eight Sleep as a tech leader.

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