Regional Marketing Manager, AMER East

Position Overview

Join GitLab's dynamic Regional Marketing team where you'll craft integrated campaigns that showcase GitLab’s value through in-person and digital experiences. We're seeking an experienced, creative marketing professional to develop and execute field marketing strategies across the AMER East region. In this role, you'll work closely with sales, marketing, and product teams to drive pipeline growth for our Sales and Ecosystem programs. This position offers the opportunity to make a significant impact on GitLab's market presence while working with a collaborative, cross-functional team in a fast-paced environment.

This role is 100% remote and will be located on the East Coast in the United States.

About GitLab

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

Responsibilities

• Take full ownership of your AMER regional marketing initiatives, creating detailed and strategic program plans.
• Continually experiment, test, and iterate programs to define best practices and evolve programs as the business grows.
• Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level, and tailor the insights accordingly.
• Achieve high and consistent ROI from Marketing programs in AMER, through operational rigor, measurement, and budget and financial management.
• Be a leader in working cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing.
• Work in collaboration with external agencies and 3rd parties to prepare, manage, and execute campaigns.
• Act as a Senior leader on the Field Marketing team, mentoring and guiding Field Marketing Coordinators/Specialists and Managers.
• Be a leader in building and driving process within the Field Marketing organization.

Requirements

• Experience: 5 - 7+ years of progressive experience in the B2B tech industry with a focus on field marketing, working directly with sales teams.
• Creativity: A creative thinker with fresh ideas and a playbook on how to try new tactics and build things from the ground up.
• Data-Driven: Ability to use data to measure results and inform decision-making and strategy development.
• Budget Management: Proven aptitude to build and drive a budget within the territory.
• Detail-Oriented: Orientation to managing program details.
• Event Experience: Experience delivering on both third-party and owned events.
• Travel: Ability to travel up to 30%.
• Collaboration: Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
• Industry Knowledge: Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
• Communication Skills: Excellent communication and writing skills, and the ability to distill complex ideas in a variety of mediums (including content, decks, meetings).
• Technical Proficiency: Proficient in Salesforce.

Application Instructions

Please refer to the original job posting for specific application instructions.