[Remote] Field Marketing Manager (West) at Yubico

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

5+ years of proven expertise in building out B2B regional marketing strategies
Bachelor's degree in Marketing, Business Administration, or related field
Based on the West Coast

Responsibilities

Develop strategic field marketing plans for the West and partial Central teams, aligning with overall company goals, objectives, and rep quotas. Plans should focus on mid-to-bottom of the funnel activations, brand visibility, and in-region expansion
Collaborate closely and regularly with the West and Central sales VPs and AEs on account planning, and tailor regional marketing plans to help sales meet their goals
Plan and execute regional in-person activities including 3rd party trade shows, roundtables and unique experiences, ensuring effective pre-event, on-site, and post-event strategies
Develop ABM programs alongside the campaigns team with a focus on pipeline acceleration within key accounts
Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field in an effort to provide actionable insights for continuous improvement
Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns and sales tools to support field marketing activities

Skills

Key technologies and capabilities for this role

Field MarketingMarketing StrategyEvent ManagementDemand GenerationSales EnablementCRMSlack

Questions & Answers

Common questions about this position

What work arrangement options does Yubico offer?

Yubico offers freedom and flexibility, allowing employees to work 100% from home or choose hybrid/onsite arrangements.

What is the required experience for the Field Marketing Manager role?

The role requires 5+ years of proven expertise in building out B2B regional marketing strategies.

What does Yubico's company culture emphasize?

Yubico emphasizes an open space where employees' voices are amplified, belonging through Employee Resource Groups like YubiPride and YubiWomen, social connections via virtual workspaces and Slack, and making rest a priority.

What salary or compensation does the role offer?

This information is not specified in the job description.

What makes a strong candidate for this Field Marketing Manager position?

A strong candidate has 5+ years of proven expertise in B2B regional marketing strategies, can act as a fractional CMO developing integrated field marketing plans, and excels at demand generation to build pipeline and accelerate sales cycles.

Yubico

Provides two-factor authentication security keys

About Yubico

Yubico specializes in cybersecurity by offering two-factor authentication solutions, primarily through their product, the YubiKey. The YubiKey is a physical security key that enhances protection against unauthorized access by requiring users to insert or tap the key for authentication, which adds an extra layer of security beyond just passwords. Yubico serves a wide range of clients, including large enterprises, small businesses, and individual consumers, particularly in industries like finance, healthcare, and technology where data protection is crucial. Unlike many competitors, Yubico provides various models of the YubiKey tailored to different security needs and also offers software tools for developers to integrate YubiKey functionality into their applications. The company's goal is to ensure robust security for their customers by continuously expanding their product line and providing support services.

Palo Alto, CaliforniaHeadquarters

2007Year Founded

$88.8MTotal Funding

IPOCompany Stage

CybersecurityIndustries

501-1,000Employees

Benefits

Retirement plan

Wellness benefit

Equity in the company

Learning & development

Global events

Parental leave

Risks

Emerging side-channel attacks like EUCLEAK threaten YubiKey's microcontroller security.

Adversarial AI could undermine Yubico's multi-factor authentication effectiveness.

Reliance on traditional MFA methods may affect Yubico's market if not innovated.

Differentiation

Yubico's YubiKey offers robust two-factor authentication with a physical security key.

YubiKey is compatible with major platforms like Google, Microsoft, and Facebook.

Yubico provides a range of hardware and software solutions for diverse industries.

Upsides

Growing demand for passwordless authentication boosts Yubico's market potential.

YubiKey Bio Series addresses enterprise needs for phishing-resistant biometric security.

Integration with Microsoft Entra ID enhances seamless onboarding for enterprise users.

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