Field Marketing Manager - EMEA

Employment Type: Full-Time Location Type: Remote Salary: [Salary information not provided]

Position Overview

Percona, a leader in open-source database software and services for MySQL, MongoDB, PostgreSQL, and MariaDB, is seeking a talented Field Marketing Manager for the EMEA region. This role is crucial for driving demand generation and fostering strong customer relationships through Percona-led events, campaigns, and programs. The Field Marketing Manager will be responsible for planning, executing, and managing small-scale, high-impact marketing events across EMEA, focusing on Percona-led initiatives like roundtables, private dining, hospitality events, lunch-and-learns, and webinars. This position will collaborate closely with sales, demand generation, and customer success teams to generate pipeline, accelerate deal closure, and enhance brand awareness by executing targeted marketing activities that resonate with our Ideal Customer Profile (ICP).

Responsibilities

Event Planning & Execution

• Plan, coordinate, and execute small-scale, high-touch marketing events such as roundtables, private dining, hospitality events, lunch-and-learn sessions, and webinars.
• Manage end-to-end event logistics, including venue selection, invitations, vendor management, and follow-up with lead tracking to revenue.
• Collaborate with the sales team to align event strategy with pipeline goals and ensure appropriate attendance from target accounts.
• Work with product and marketing teams to develop relevant content and agendas tailored to target audiences.

Lead Generation & Pipeline Acceleration

• Develop and execute regional field marketing strategies and campaigns to support lead generation and accelerate pipeline growth, carrying MQL and SQL targets for the region.
• Utilize account-based marketing (ABM) principles and the intent platform, 6Sense, to target key decision-makers and high-value accounts in Percona’s target verticals.
• Ensure all events and regional campaigns are tightly aligned with business objectives and contribute to marketing and sales goals.

Customer & Partner Engagement

• Develop creative strategies to engage prospects, customers, and partners at both in-person and virtual events.
• Build strong relationships with sales teams to ensure proper follow-up and collaborate on post-event activities like lead nurturing and sales acceleration.
• Measure event success by tracking engagement, lead conversion, pipeline growth, and ROI for each initiative.

Collaboration & Coordination

• Work cross-functionally with sales, demand generation, content, PR, and solutions marketing teams to align field marketing efforts with broader campaigns.
• Partner with external vendors and venues to execute high-quality, seamless events.
• Provide regular reports and insights on event performance, including attendee feedback and overall program effectiveness.

Brand Awareness & Thought Leadership

• Support Percona’s thought leadership by organizing and promoting webinars using our On24 webinar platform, workshops, and intimate networking events.
• Ensure events effectively communicate Percona’s value proposition for open-source database solutions and support the brand narrative.

Requirements

Experience

• 5+ years of experience in field marketing or event marketing, preferably within the tech or open-source industry.
• Proven track record of planning and executing high-impact events for senior IT decision-makers.
• Experience working in a regional marketing role, with a focus on the EMEA region.

Skills & Competencies

• Strong project management skills with the ability to manage multiple events simultaneously.
• Excellent communication and interpersonal skills.
• [Further skills and competencies information truncated]

Company Information

Percona is a leader in open-source database software and services, delivering enterprise-grade solutions for MySQL, MongoDB, PostgreSQL, and MariaDB users. We empower businesses to leverage the benefits of open-source technology for performance, scalability, and reliability in data management.