Field Marketing Manager – NYC at Nutrafol

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Sports Nutrition, Functional BeveragesIndustries

Requirements

Ability to develop strategic plans to reach consumers and connect them to the C4 brand
Skills in supporting beverage distribution partners and sales teams by creating brand awareness and driving purchases
Expertise in guiding strategy, planning, scheduling, and execution of events, sampling, demos, seeding, and sales support
Experience recruiting, training, and leading a Field Marketing team
Proficiency in administering day-to-day operations including team scheduling, inventory management, customer surveys, goal tracking, and expense management
Awareness of the community and connections with those aligned to brand pillars to open doors for events and sampling
Ability to identify opportunities, propose strategic initiatives, and event participation based on local market trends
Strong people skills and high energy to act as brand spokesperson
Product expertise to interact with and educate consumers at sampling and events
Capability to ensure execution of branding, display, product integration, and activation at events
Partnership skills with Social Media Manager(s) and Community Engagement Rep(s) to create engaging social media content from field activations
Ability to act as cross-functional liaison for in-market activations with real-time communication
Willingness to occasionally participate in Distributor Sales Meetings and market blitz activities
Skills in monitoring, measuring, and reporting team effectiveness, including monthly recaps and accurate CRM reporting
Based in or able to operate in NYC and surrounding area (remote, field-based with travel)

Responsibilities

Lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising in the assigned NYC territory
Travel occasionally outside the assigned territory as needed
Develop strategic plans to authentically connect consumers to the C4 brand
Support distribution partners and sales teams by creating brand awareness, driving purchases, and executing local market plans
Guide strategy, planning, scheduling, and execution of events, occasion sampling, demos, seeding, and sales support activities
Recruit, train, and lead a Field Marketing team within the assigned market
Administer day-to-day operations: team scheduling, inventory management, customer surveys, goal tracking, and expense management
Identify opportunities and propose strategic initiatives and event participation to the Regional Field Marketing Manager
Act as spokesperson for brands with high energy and strong people skills
Serve as product expert, interacting with and educating consumers at sampling opportunities and events
Ensure execution of all branding, display, product integration, and activation elements at events
Partner with brand Social Media Manager(s) and Community Engagement Rep(s) to plan, execute, and deliver social media content from field activations
Act as cross-functional liaison for in-market activations, providing real-time engagement and brand storytelling
Participate occasionally in Distributor Sales Meetings and market blitz/crew drive activities
Monitor, measure, and report on team effectiveness, including monthly recaps and accurate CRM reporting

Skills

Key technologies and capabilities for this role

Field MarketingEvent ExecutionRetail MerchandisingProduct SamplingTeam LeadershipStrategic PlanningConsumer EngagementTerritory Management

Questions & Answers

Common questions about this position

Is this Field Marketing Manager role remote or office-based?

This is a remote, field-based position requiring travel around the New York City, NY and surrounding area, with occasional travel outside the assigned territory depending on business needs.

What is the salary for the Field Marketing Manager position?

This information is not specified in the job description.

What key skills are needed for the Field Marketing Manager role?

Key skills include developing strategic plans to connect consumers with the C4 brand, leading and recruiting a Field Marketing team, executing events and samplings, managing operations like scheduling and inventory, and acting as a high-energy brand spokesperson with strong people skills.

What is the company culture like at Nutrabolt?

Nutrabolt promotes a healthy workplace environment that fosters strong bodies, clear minds, and a culture of respect and belonging for all, as recognized by Certified Great Place to Work, Top Workplaces USA, and Fortune Best Workplace in Texas.

What makes a strong candidate for the Field Marketing Manager role?

Strong candidates excel at strategic planning to connect with consumers, recruiting and leading field teams, executing events and demos, managing operations, and demonstrating high energy, people skills, and local market awareness to drive brand growth.

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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