Field Marketing Manager – NYC at Nutrafol

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Sports Nutrition, Functional BeveragesIndustries

Requirements

Ability to develop strategic plans to reach consumers and connect them to the C4 brand
Skills in supporting beverage distribution partners and sales teams by creating brand awareness and driving purchases
Expertise in guiding strategy, planning, scheduling, and execution of events, sampling, demos, seeding, and sales support
Experience recruiting, training, and leading a Field Marketing team
Proficiency in administering day-to-day operations including team scheduling, inventory management, customer surveys, goal tracking, and expense management
Awareness of the community and connections with those aligned to brand pillars to open doors for events and sampling
Ability to identify opportunities, propose strategic initiatives, and event participation based on local market trends
Strong people skills and high energy to act as brand spokesperson
Product expertise to interact with and educate consumers at sampling and events
Capability to ensure execution of branding, display, product integration, and activation at events
Partnership skills with Social Media Manager(s) and Community Engagement Rep(s) to create engaging social media content from field activations
Ability to act as cross-functional liaison for in-market activations with real-time communication
Willingness to occasionally participate in Distributor Sales Meetings and market blitz activities
Skills in monitoring, measuring, and reporting team effectiveness, including monthly recaps and accurate CRM reporting
Based in or able to operate in NYC and surrounding area (remote, field-based with travel)

Responsibilities

Lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising in the assigned NYC territory
Travel occasionally outside the assigned territory as needed
Develop strategic plans to authentically connect consumers to the C4 brand
Support distribution partners and sales teams by creating brand awareness, driving purchases, and executing local market plans
Guide strategy, planning, scheduling, and execution of events, occasion sampling, demos, seeding, and sales support activities
Recruit, train, and lead a Field Marketing team within the assigned market
Administer day-to-day operations: team scheduling, inventory management, customer surveys, goal tracking, and expense management
Identify opportunities and propose strategic initiatives and event participation to the Regional Field Marketing Manager
Act as spokesperson for brands with high energy and strong people skills
Serve as product expert, interacting with and educating consumers at sampling opportunities and events
Ensure execution of all branding, display, product integration, and activation elements at events
Partner with brand Social Media Manager(s) and Community Engagement Rep(s) to plan, execute, and deliver social media content from field activations
Act as cross-functional liaison for in-market activations, providing real-time engagement and brand storytelling
Participate occasionally in Distributor Sales Meetings and market blitz/crew drive activities
Monitor, measure, and report on team effectiveness, including monthly recaps and accurate CRM reporting

Skills

Field Marketing

Event Execution

Retail Merchandising

Product Sampling

Team Leadership

Strategic Planning

Consumer Engagement

Territory Management

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees