Senior Regional Marketing Manager
ExpediaSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Technology, SoftwareIndustries
Requirements
- 5+ years of B2B field marketing or demand generation experience within enterprise software/SaaS, with a proven track record of consistently hitting pipeline targets with marketing campaigns and events
- Sales partnership expert with demonstrated ability to build strong relationships with sales leadership and individual sellers, earning their trust and driving alignment
- Event marketing specialist with hands-on experience running account-based programs, executive roundtables, webinars, and both virtual and in-person events
- Data-driven decision maker who uses analytics to optimize programs, with proficiency in Salesforce, Sales Navigator, Looker, and event management platforms like Splash
- Technology savvy with experience using ABM platforms (6sense, Demandbase, Terminus) and a solid understanding of modern B2B lead management and attribution models
- Budget owner who has successfully managed regional marketing budgets, tracked ROI, and continuously improved spend efficiency
- Adaptable leader who thrives in high-growth, dynamic environments and can seamlessly pivot strategies while maintaining operational excellence
- Strong communicator with executive presence and exceptional project management skills that enable cross-functional collaboration
- Experience in field marketing, demand generation, executive programs, and/or ABM within the B2B SaaS space (ideal candidate)
- Creative yet analytical, comfortable operating at both strategic and tactical levels, and excel at building strong partnerships with sales teams (ideal candidate)
- Naturally optimistic, highly organized, and energized by turning ambitious pipeline targets into reality (ideal candidate)
- Comfortable using AI to optimize and enhance day-to-day workflows (major bonus)
- Airtable experience and familiarity with AI-powered marketing tools (bonus points)
Responsibilities
- Drive pipeline creation and expansion through strategic regional programs including executive roundtables, targeted webinars, hands-on workshops, and community events that directly support the AMER East sales team
- Partner strategically with sales leadership to identify top enterprise accounts and design targeted programs that accelerate deal progression and new opportunity creation
- Own your regional marketing strategy by building and executing comprehensive plans aligned to business objectives, sales priorities, and revenue targets
- Manage and optimize a dedicated regional marketing budget, tracking expenses and continuously improving pipeline-to-spend ratios
- Measure and communicate impact through pipeline dashboards and performance analytics, providing regular insights and recommendations to sales teams and key stakeholders
- Experiment and scale by piloting innovative event strategies, measuring ROI, and leveraging Airtable AI to enhance operational efficiency
- Stay agile and responsive by adapting plans quickly as company priorities and market conditions evolve in our fast-paced environment
- Deliver measurable results with accountability for both immediate pipeline generation and long-term closed-won revenue attribution
Skills
Field Marketing
Demand Generation
ABM
Executive Programs
B2B SaaS
Pipeline Generation
Sales Partnership
Marketing Strategy
Budget Management
Executive Roundtables
Targeted Webinars
Hands-on Workshops
Community Events
AI Optimization
Airtable
SaaS platform for workflow and data management
About Airtable
Airtable offers a platform that merges spreadsheet and database functionalities, allowing users to manage workflows and data without advanced technical skills. The platform is adaptable for various uses, such as project management and customer relationship management, and enables users to visualize data in multiple formats. Operating on a subscription-based model, Airtable provides different pricing tiers to cater to a wide range of clients, from individuals to large organizations. The company's goal is to empower users to effectively manage their data and workflows, making software creation accessible to everyone.
San Francisco, CaliforniaHeadquarters
2012Year Founded
$1,315.7MTotal Funding
SERIES_FCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees
Benefits
We have your medical, dental, and vision insurance 100% covered (and your dependents covered at 80%)
High deductible health plan available with health savings account contribution
Complimentary One Medical membership for individuals and dependents
Monthly “Lifestyle Wallet” to use for benefits like personal fitness (e.g., gym memberships, fitness equipment, etc.) to pet care to nutrition coaching, and more.
Complimentary mental health support via Modern Health Family planning support (fertility, adoption, and surrogacy)
Flexible and generous time off and sick time benefits
16 weeks of parental leave
Annual Learning & Development wallet to support your career development
Emergency backup care for dependents
Access to financial planning and legal support
Risks
Competition from Notion and Coda threatens Airtable's market share.
AI advancements by competitors may outpace Airtable's innovations.
Reliance on third-party integrations poses potential strategic risks.
Differentiation
Airtable combines spreadsheet and database functionalities for custom app creation.
The platform offers a no-code solution, appealing to non-technical users.
Airtable's tiered pricing caters to a wide range of users and businesses.
Upsides
Growing demand for no-code platforms boosts Airtable's market potential.
Recent AI platform launch aligns with trends in AI-driven project management.
Airtable's integration with IBM enhances its collaborative tool offerings.
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