Field Marketing Manager at Instructure

Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, MarketingIndustries

Requirements

5+ years experience in marketing strategy, campaigns, events and/or content marketing
Bachelor’s degree, or equivalent work experience
Excellent writing and editing skills, with an adherence to SEO
Self-starter with demonstrated ability to work in a fast-paced, dynamic environment
Strong interpersonal communication, teamwork and project management skills
Strong ability to analyse data and draw upon actionable insights
Understanding how campaigns contribute to a multi-channel demand creation approach
Experience in Drupal, Salesforce, Marketo and Google Analytics is desirable

Responsibilities

Develop campaign strategies to maximise demand generation across multiple customer segments and geographies, with a focus on the Asia market
Work closely with Asia sales representatives and customer success teams to identify opportunities, support lead generation for Instructure products and services
Identify, plan, and execute participation in owned and 3rd-party events, including webinars, tradeshows, and user conferences
Manage event logistics, speaker selection, sponsorships, and post-event follow-up to optimise lead generation and brand visibility
Leverage and localise global campaigns by partnering with content and event teams across the globe, ensuring they resonate with the Asia market
Manage relationships with creative and event agencies to ensure campaigns are delivered on time, within scope, and within budget
Provide budget forecasts and track spending to ensure campaigns are delivered within financial parameters
Own and manage the campaign calendar for the Asia region, ensuring alignment with global and regional marketing priorities

Skills

campaign strategy

demand generation

event management

lead generation

budget management

integrated marketing

content localization

sales collaboration

webinars

tradeshows

performance tracking

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters

2008Year Founded

$86.7MTotal Funding

IPOCompany Stage

EducationIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Lifestyle Spending Account

Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.

KKR's acquisition may lead to strategic shifts disrupting current operations.

Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.

The company supports over 30 million users across more than 6,000 organizations globally.

Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.

Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.

Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

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