Field Marketing Events Manager

GoFundMe is hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Position Overview

The GoFundMe Pro team is searching for our next Field Marketing Events Manager. This role will be instrumental in creating high-impact event experiences that generate pipeline, strengthen brand presence, and build lasting relationships with nonprofit customers and prospects.

Responsibilities

Event Strategy & Planning

• Identify and prioritize industry events aligned with business goals and audience needs.
• Develop a strategic event calendar to drive pipeline, retention, and brand awareness.
• Collaborate cross-functionally to create integrated, localized events that deliver ROI and brand impact.

Execution & Activation

• Lead end-to-end event logistics, including vendors, venues, budget, and on-site execution.
• Ensure brand consistency across all experiences, including speaker alignment and content development.
• Partner with stakeholders to host roundtables, meetups, and forums that highlight product innovations and deepen customer engagement.

Measurement & Optimization

• Define and track KPIs, report on event impact, and use insights to refine strategy.
• Continuously improve event formats and messaging to maximize ROI.

Cross-Functional & Strategic Alignment

• Act as the connective tissue between Marketing, Sales, and Product, ensuring events reflect current business priorities and customer needs.
• Share field insights to guide messaging and product strategy.
• Support GoFundMe’s annual flagship event, Collaborative, with a focus on sales and customer engagement.

Requirements

• 8–10 years of experience in field or event marketing, preferably in B2B SaaS or nonprofit technology.
• Proven track record of executing events that influence pipeline and build brand equity.
• Deep understanding of the event lifecycle—from strategy and logistics to content and measurement.
• Strong collaboration skills and experience working closely with Sales, Customer Success, and cross-functional teams.
• Creative, agile, and highly organized, with the ability to manage multiple priorities under tight deadlines.
• Experience with Salesforce, Cvent, Swoogo, and/or other event management tools.
• Comfortable working with distributed teams.
• Ability to travel up to 35% of the time.

Preferred Qualifications

• Bachelor's degree preferred, ideally in Marketing, Communications, or a related field.

Why You'll Love It Here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering and Gives Back programs.

Company Values

We live by our core values:

• Impatient to be great
• Find a way
• Earn trust every day
• Fueled by purpose

Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected basis.