[Remote] FIELD LADY at Nielsen

Cuauhtémoc, Mexico City, Mexico

Nielsen Logo
Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Intelligence, Market ResearchIndustries

Requirements

Candidates must have the ability to communicate effectively and build trust, as they will be asking questions about family context and health. Proficiency in using a mobile phone is essential. Previous field experience in any capacity, such as retail sales, field research, door-to-door sales, or as a surveyor/promoter, is required. A partial high school education (Bachillerato trunco) is acceptable.

Responsibilities

The Field Lady is responsible for digitally collecting data from households affiliated with the NIQ panel to analyze consumer behavior and ensure data quality. This involves following company procedures and policies, visiting an average of 5 to 10 households daily, and completing approximately 30 household routes per week. Responsibilities include entering affiliated panelist homes to collect data on basic groceries, personal consumption, and electronic surveys, noting inventory, prices, offers, and promotions. The role also requires cross-referencing products with receipts, organizing and checking pantry contents, validating bulk product consumption logs, and collecting used product containers and packaging. Additionally, the Field Lady will be responsible for prospecting new households.

Skills

Data Collection
Consumer Behavior Analysis
Auditing
Mobile Phone Usage
Field Sales
Field Research
Surveying
Promotional Activities
Inventory Management
Price Monitoring
Promotion Tracking
Product Comparison
Bulk Product Consumption Logging
Packaging Collection
New Household Prospecting
Communication Skills
Trust Building

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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