Events Marketing Manager at The Real Deal

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, Media, EventsIndustries

Requirements

At least 5 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent
An understanding of the events ecosystem and varying formats, including trade shows, conferences, networking events, and bespoke programs
Expert experience with event registration, CMS, email marketing platforms (like Sailthru), and project management systems (like Asana)
The ability to work collaboratively and cross-functionally with dedicated and centralized teams, translating editorial substance from our programming team and networking value into marketing urgency
Analytical skills and a data driven mindset, coupled with a passion for creativity and forward-thinking flair
Experience with the test-learn-measure approach to rapidly validate marketing hypotheses
Experience analyzing results and situations, getting to solutions and making recommendations quickly
Ability to embrace and drive change in a high pace environment
Excellent written and verbal communication, along with strong interpersonal skills

Responsibilities

Develop and execute multi-channel campaign plans to drive awareness and conversion of our event propositions including: email, digital media, owned media, paid media, social, print, sales, partnerships
Proactively analyze in-cycle campaigns using real-time data, drawing on successes and failures to rapidly optimize tactics and deliver on demanding acquisition goals
Take full ownership of all event websites to ensure a premium, conversion-focused customer experience that clearly articulates our events' value proposition
Collaborate with design, programming, event operations, and paid media teams to derive creative ways to drive audience acquisition
Work closely with the Head of Marketing to develop targeted audience segmentation, identify data gaps in key markets, and define strategies to engage high-value principals and investors
Deliver the marketing plan to your direct manager and wider team for each event
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns
Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes

Skills

Events Marketing

Multi-channel Campaigns

Email Marketing

Digital Media

Paid Media

Social Media

Audience Segmentation

Data Analysis

Google Analytics

Marketing Dashboards

B2B Marketing

Website Management

Campaign Optimization

The Real Deal

Real estate news and event management

About The Real Deal

The Real Deal provides news and analysis focused on the real estate market, serving millions of professionals and investors each day. Its main offerings include news articles, in-depth reports, and events that facilitate networking among industry stakeholders. The company is recognized for its high-quality journalism, having won over 50 awards for editorial excellence, including a notable General Excellence award. Unlike its competitors, The Real Deal combines content creation with event management, generating revenue through advertising, sponsorships, and ticket sales for its events. The goal of The Real Deal is to be a trusted source of real estate news and insights, helping professionals and investors stay informed and connected.

New York City, New YorkHeadquarters

2003Year Founded

VENTURE_UNKNOWNCompany Stage

Real EstateIndustries

201-500Employees

Risks

Expansion into international markets exposes The Real Deal to geopolitical risks.

Departure of key staff like Taylor may impact journalism quality and consistency.

Reliance on event-based revenue is risky if in-person gatherings are disrupted.

Differentiation

The Real Deal is a leading real estate news outlet with over 50 awards.

It offers unique networking opportunities through events like the LA Real Estate Forum.

The company provides data-driven insights, catering to professionals and investors.

Upsides

Increased demand for real estate insights due to economic uncertainties boosts readership.

Growing interest in sustainable building practices opens new content opportunities.

The rise of PropTech innovations offers fresh angles for The Real Deal's content.

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