The Real Deal

Real estate news and event management

New York City, New York, United States

About The Real Deal

The Real Deal provides news and analysis focused on the real estate market, serving millions of professionals and investors each day. Its main offerings include news articles, in-depth reports, and events that facilitate networking among industry stakeholders. The company is recognized for its high-quality journalism, having won over 50 awards for editorial excellence, including a notable General Excellence award. Unlike its competitors, The Real Deal combines content creation with event management, generating revenue through advertising, sponsorships, and ticket sales for its events. The goal of The Real Deal is to be a trusted source of real estate news and insights, helping professionals and investors stay informed and connected.

New York City, New YorkHeadquarters
2003Year Founded
VENTURE_UNKNOWNCompany Stage
Real EstateIndustries
201-500Employees

Risks

Expansion into international markets exposes The Real Deal to geopolitical risks.
Departure of key staff like Taylor may impact journalism quality and consistency.
Reliance on event-based revenue is risky if in-person gatherings are disrupted.

Differentiation

The Real Deal is a leading real estate news outlet with over 50 awards.
It offers unique networking opportunities through events like the LA Real Estate Forum.
The company provides data-driven insights, catering to professionals and investors.

Upsides

Increased demand for real estate insights due to economic uncertainties boosts readership.
Growing interest in sustainable building practices opens new content opportunities.
The rise of PropTech innovations offers fresh angles for The Real Deal's content.