Events Manager at Workato

Palo Alto, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Enterprise Software, MarketingIndustries

Requirements

2–4+ years of experience in field marketing, tradeshow coordination, or event marketing
Proven track record of supporting or leading logistics for tradeshows including booth setup, shipping, lead capture, and event briefings
Sweat the details, nothing slips through the cracks, known for being organized, precise, and thorough
Comfortable managing external partners and negotiating sponsorship contracts, deliverables, and service agreements with event organizers and vendors
Strong project management skills with the ability to juggle competing deadlines, multiple events, cross functional input, and high visibility deliverables
A natural collaborator who thrives in cross functional environments with experience working closely with Revenue, Product Marketing, Communications, and Partnerships to ensure an event's success
Excellent written and verbal communication skills, document clearly, follow up proactively, and keep stakeholders aligned
Data driven mindset

Responsibilities

Support the end-to-end execution of Workato's tradeshow program and field marketing events
Own logistics such as exhibitor deadlines, booth orders, shipping, badge registrations, show services, hotel room blocks, and ancillary events
Manage vendor communications, including exhibit houses, shipping providers, swag vendors, and A/V partners
Maintain an internal calendar of upcoming events and ensure all teams are aligned on timelines and deliverables
Coordinate internal team participation, including travel support, event briefings, staffing schedules, and registrations
Work cross-functionally with Sales, Product Marketing, Communications, Lifecycle, Marketing Operations and many more to ensure an event's success
Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams
Oversee inventory of tradeshow materials — booth properties, signage, collateral, swag, etc. — and manage fulfillment and replenishment
Plan and execute additional VIP events, dinners, and happy hours to engage customers, prospects, partners, and industry leaders during conferences
Track event budget and campaign performance to make future recommendations to increase ROI and impact
Able to travel on-site to support events from start to finish (travel required ~40%)

Skills

Event Management

Tradeshow Execution

Logistics Coordination

Vendor Management

Booth Management

Shipping Coordination

Badge Registration

Hotel Room Blocks

Event Calendar Management

Workato

Cloud-based automation and integration platform

About Workato

Workato provides a cloud-based platform for automating and integrating business processes using artificial intelligence. The platform helps organizations improve efficiency by unifying integration and automation, which reduces the complexity of using multiple tools and helps eliminate data silos. Workato's features include automated ticket escalation, threat detection, compliance management, and support for remote work, making it suitable for businesses of all sizes. The company operates on a subscription model, allowing clients to access its services for a recurring fee, which supports steady revenue growth. A standout feature, AI@Work, enables users to create intelligent systems by incorporating AI into their operations, making technology more accessible and facilitating business transformation. Workato's platform is designed to adapt to changing business needs while lowering operational costs and speeding up the implementation of integrations and automations.

Mountain View, CaliforniaHeadquarters

2013Year Founded

$403.7MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible working arrangements

EAP

Health insurance

Stock options

Professional development

PTO

Company events & recreation time

Risks

Emerging AI-driven platforms may erode Workato's market share with competitive pricing.

Rapid AI advancements require Workato to invest heavily in R&D to stay competitive.

Economic downturns could reduce client spending on Workato's subscription services.

Differentiation

Workato offers AI-driven automation with a focus on security and governance.

The platform supports low-code/no-code integrations, empowering non-technical users.

Workato's Virtual Private Workato caters to highly regulated industries with stringent security needs.

Upsides

Growing demand for AI-driven automation in healthcare boosts Workato's market potential.

Hybrid work models increase the need for Workato's remote work helpdesk features.

Rising interest in low-code/no-code platforms aligns with Workato's AI@Work feature.

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