Senior CRM Marketing Manager
BrigitSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Health Tech, Financial ServicesIndustries
Requirements
Candidates should possess 5+ years of marketing experience, including campaign execution and performance optimization, strong copywriting chops, particularly for conversion-focused campaigns, and a data-driven approach with a track record of extracting compelling performance insights. Experience and empathy in tailoring messaging to different populations and demographics are also required, along with a penchant for problem-solving and the ability to manage multiple work-streams and deadlines effectively.
Responsibilities
The Engagement Marketing Program Manager will lead the end-to-end creation and execution of multi-channel member outreach campaigns, including email, mail, digital events, and creative campaigns, while writing, editing, and testing copy to engage different population segments. They will partner with Customer Success and clients to recommend rollout strategies, maintain campaign calendars and documentation, own and improve workflows for launching campaigns at scale, and identify new growth or engagement opportunities based on campaign data and audience behavior.
Skills
Campaign Management
Copywriting
Digital Marketing
Email Marketing
Multichannel Campaigns
Data Analysis
Audience Segmentation
Workflow Optimization
Color
Provides genetic testing and health screenings
About Color
Color provides genetic testing and health screening services aimed at making healthcare more accessible and affordable. The company offers a variety of tests, including those for COVID-19, which help individuals learn about their genetic risks for different health conditions. These tests can be purchased directly by consumers or through healthcare providers, and Color also collaborates with employers to create personalized health programs for their workforce. What sets Color apart from its competitors is its focus on preventive healthcare and the integration of genetic counseling services, which assist individuals in understanding their results and making informed health choices. The goal of Color is to enhance overall health and wellness by empowering people with genetic insights and improving workplace health through tailored programs.
Key Metrics
Burlingame, CaliforniaHeadquarters
2014Year Founded
$441.6MTotal Funding
SERIES_ECompany Stage
HealthcareIndustries
501-1,000Employees