Engagement Marketing Program Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not specified

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply! Help launch and optimize high-impact campaigns that drive member enrollment in Color’s Virtual Cancer Clinic.

Requirements

• 5+ years of marketing experience, including campaign execution and performance optimization
• Strong copywriting chops, especially for conversion-focused campaigns
• A data-driven approach, thinking in tests and experiments, and a track record of extracting compelling performance insights
• Experience and empathy in tailoring messaging to different populations and demographics
• A penchant for problem-solving and fast-paced, collaborative work
• Aptitude in managing multiple work-streams and deadlines with grace and precision

Responsibilities

• Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns)
• Write, edit, and test copy that engages different population segments across clients
• Partner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals
• Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
• Own and improve workflows for launching campaigns at scale, driving operational excellence
• Identify new growth or engagement opportunities based on campaign data and audience behavior

Application Instructions

• Not specified

Company Information

Color Health is transforming cancer care with the nation’s first Virtual Cancer Clinic. They provide personalized, physician-led multidisciplinary care across all 50 states, encompassing screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. They also offer cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Color’s mission is to close critical cancer care gaps, improve outcomes, and guide patients through their healthcare journeys.