Growth Marketing Manager
Propelus90,000 - 110,000 USD/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Media & Content, Wellness & Personal Development, EducationIndustries
Requirements
Candidates should have 3–4 years of experience in lifecycle marketing, ideally in wellness, education, or a similar industry, along with strong writing skills focused on customer experience and clear messaging. Proficiency in Klaviyo is required, with experience in Hubspot being a plus, and a comfort level with data and the ability to translate it into actionable insights is also necessary. Strong organizational and project management skills are needed, and experience with considered purchase cycles, the ability to switch between different business models (CPG, media, education), and an interest in health, wellness, or personal development are considered beneficial.
Responsibilities
The Email Marketing Manager will build and manage email and SMS flows to support product discovery, course consideration, and content engagement, owning campaigns from brief to execution including writing, audience segmentation, and reporting. They will work with creative and data teams to improve messaging and target key points in the customer journey, run A/B tests to improve performance metrics like open rates, clicks, and conversions, and use performance data to inform strategy and campaign planning.
Skills
Email Marketing
SMS Marketing
Customer Journey Optimization
Campaign Management
Audience Segmentation
A/B Testing
Data Analysis
Klaviyo
Hubspot (plus)
Propel
Mobile app for managing social benefits
About Propel
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees