Growth Marketing Manager
Propelus90,000 - 110,000 USD/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries
Requirements
Candidates should have 2-4 years of experience in email, SMS, or lifecycle marketing, with subscription-based brand experience being a plus. Proficiency in Klaviyo is required, and experience with Postscript, Attentive, or Yotpo is preferred. Strong copywriting skills focused on engagement and conversions are necessary, along with project management experience to manage multiple campaigns simultaneously. Familiarity with Google Suite, Figma, and project management tools like Asana, ClickUp, or Monday.com is desired, and an analytical mindset with experience in A/B testing and performance optimization is a nice-to-have.
Responsibilities
The Email Marketing Manager will manage the day-to-day execution of email and SMS campaigns, ensuring alignment with retention goals. They will develop and oversee segmentation and personalization strategies to optimize targeting, write and refine conversion-focused email and SMS copy while maintaining brand voice, track and analyze key campaign performance metrics, and use insights to refine strategies. The role also involves collaborating with designers, implementation specialists, and strategists to ensure seamless execution.
Skills
Email Marketing
SMS Marketing
Lifecycle Marketing
Klaviyo
Copywriting
Project Management
Google Suite
Figma
Asana
ClickUp
Monday.com
A/B Testing
Data Analysis
Cross-Functional Collaboration
Propel
Mobile app for managing social benefits
About Propel
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees