Growth Marketing Manager
Propelus- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates must have extensive experience with Klaviyo, a strong background in email marketing, particularly in e-commerce, expertise in data analysis, segmentation, and deliverability best practices, proficiency in reporting tools and email performance tracking, and a highly technical mindset with a passion for data and optimization. They are also required to be able to work in Eastern Time (ET) hours.
The Email Marketing Manager will implement and manage email marketing workflows in Klaviyo, executing strategies developed by the Creative Lead, analyze and optimize email deliverability, build and refine audience segmentation to maximize targeting effectiveness, generate detailed reports on campaign performance, providing insights and data-driven recommendations, and continuously suggest improvements based on email performance data.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.