Propel

Email Marketing Manager

Argentina

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerceIndustries

Requirements

Candidates must have extensive experience with Klaviyo, a strong background in email marketing, particularly in e-commerce, expertise in data analysis, segmentation, and deliverability best practices, proficiency in reporting tools and email performance tracking, and a highly technical mindset with a passion for data and optimization. They are also required to be able to work in Eastern Time (ET) hours.

Responsibilities

The Email Marketing Manager will implement and manage email marketing workflows in Klaviyo, executing strategies developed by the Creative Lead, analyze and optimize email deliverability, build and refine audience segmentation to maximize targeting effectiveness, generate detailed reports on campaign performance, providing insights and data-driven recommendations, and continuously suggest improvements based on email performance data.

Skills

Klaviyo
Email Marketing
Data Analysis
Segmentation
Deliverability Best Practices
Reporting Tools
Email Performance Tracking
Campaign Optimization

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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