Growth Marketing Manager
Propelus90,000 - 110,000 USD/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
Candidates should have 3+ years of hands-on Klaviyo experience in the DTC eCommerce space, a strong understanding of email deliverability best practices, including DNS, spam filters, and domain warming, an analytical mindset with experience optimizing email flows, segmentation, and engagement metrics, and the ability to manage large subscriber lists (20,000 - 200,000+) and drive measurable results.
Responsibilities
The Email Marketing Manager will manage and optimize Klaviyo flows and campaigns, including segmentation, integrations, and tracking; oversee deliverability strategies, ensuring strong sender reputation and inbox placement; develop high-impact email marketing strategies to maximize revenue and retention; continuously test and refine campaigns based on analytics, segmentation, and performance data; collaborate with designers, copywriters, and strategists to create engaging, high-converting email content in a fast-paced environment.
Skills
Klaviyo
Email Marketing
Segmentation
Deliverability
Analytics
List Management
Campaign Optimization
A/B Testing
Email Content Creation
Troubleshooting
List Hygiene
Compliance Standards
SMS Marketing (Nice to Have)
Design/Layout Structuring
Propel
Mobile app for managing social benefits
About Propel
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees