Email and Web Operations Manager at Arrow Electronics

Tlaquepaque, Jalisco, Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Electronics, TechnologyIndustries

Requirements

8+ years of experience in marketing operations, with at least 3 years in a leadership position
Expertise in marketing automation platforms with experience in Eloqua, Marketo, or similar systems
Strong understanding of web and mobile technologies, design standards, and the product lifecycle
Proven experience with SiteCore, Adobe Experience Manager, or similar content management systems
Demonstrated ability to communicate effectively and persuasively, both verbally and in writing
Strong analytical skills with the ability to translate data into actionable insights
Experience managing and developing a team of marketing operations specialists
Experience with developing technical documentation
Understanding of HTML, CSS, and JavaScript as they relate to email development and web experiences

Responsibilities

Develop and implement comprehensive strategies for web and email operations that align with broader marketing and business objectives
Lead a team that automates and measures marketing engagement, tasks and workflows across digital channels
Set clear objectives and KPIs for email marketing campaigns and web experiences, with accountability for results
Provide mentorship and professional development to team members to build capabilities in marketing automation and web development
Foster cross-functional collaboration with marketing, design, content, and IT teams
Ensure operational efficiency and scale across marketing campaigns and digital properties
Lead strategic planning for platform optimizations, upgrades, and integration projects
Guide roadmap development for marketing technology architecture and implementation
Oversee the implementation of marketing automation solutions including account-based marketing, email automation, and personalization for the web
Plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns
Lead team in setting up and managing campaigns in marketing automation platforms such as Eloqua, Salesforce, and Marketo
Guide the development of email dashboards and reporting capabilities
Oversee web page development and optimization using SiteCore and Adobe Experience
Ensure processes are automated to make it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels
Implement best practices for campaign setup, audience segmentation, and testing methodologies
Drive technical documentation and implementation standards
Establish governance processes and quality control for campaign execution

Skills

Eloqua

Salesforce

Marketo

Sitecore

Adobe Experience

Marketing Automation

Web Development

Email Campaigns

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

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