e-Commerce Specialist at General Motors

Oshawa, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, eCommerceIndustries

Requirements

Strong blend of technical expertise, strategic thinking, and deep understanding of complex digital shopping journeys
Detail-oriented, results-driven, and passionate about leveraging technology to achieve intricate e-commerce objectives
Ability to operate across multiple distinct business units, supporting DTC channels and dealer network
Capability to factor in diverse fulfillment models and unique pricing strategies for each business unit

Responsibilities

Serve as primary point of contact for e-commerce platform, overseeing technical health, performance, and scalability across integrated business units
Collaborate with IT, development teams, and external vendors to manage platform integrations, updates, and troubleshooting for Tier 1 National and dealer channels
Contribute to strategic roadmap for e-commerce platform development, identifying new features, tools, and functionalities tailored to unique business unit needs and fulfillment models
Ensure platform adheres to best practices for security, uptime, and performance
Manage and maintain product listings on e-commerce website and online marketplaces, ensuring accuracy, completeness, and compelling content for each business unit's offerings
Oversee online inventory levels, coordinating with supply chain and logistics teams for product availability and timely fulfillment across various models (e.g., direct shipping, dealer pickup)
Manage online promotions, discounts, and pricing updates according to distinct pricing strategies of each business unit and marketing/sales strategies
Analyze e-commerce performance data (traffic, conversion rates, average order value, bounce rate, cart abandonment) across business units and channels to identify trends and opportunities
Implement A/B tests and optimization strategies to enhance user experience and conversion funnels, considering unique customer journeys for each business unit
Work to reduce cart abandonment and improve checkout flow for diverse product types and purchasing paths
Stay informed on e-commerce best practices, emerging technologies, and competitive trends to drive continuous improvement
Collaborate with performance marketing teams to execute digital campaigns driving traffic and sales to e-commerce channels, tailored to specific business unit objectives and audiences
Optimize product categorization, search filters, and on-site search functionality to improve product discoverability across all product lines and business units
Implement effective cross-selling and up-selling strategies on the website, considering relevant offers across different business units
Manage product reviews and ratings, leveraging them for conversion optimization
Ensure seamless and positive online shopping experience for customers, from product discovery to post-purchase support

Skills

eCommerce Platform

Platform Integrations

Troubleshooting

Scalability

Performance Optimization

Security

Product Listings

Strategic Roadmap

Digital Fulfillment

Pricing Strategy

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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