Senior Director of Marketing - Remote
Prevail LegalSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, Information Technology & ServicesIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing or a related field, or equivalent work experience, with a minimum of 3 years of experience managing teams related to websites, SEO/paid search, and organic/paid social media. They should have significant experience with all aspects of the inbound marketing function and processes, including experience partnering with executive leaders in Sales, RevOps, and Product. Furthermore, experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus), managing marketing budgets, forecasting/reporting results, and utilizing Salesforce and Google Analytics is required. Strong analytical skills and the ability to extract meaning from data are also essential, alongside significant management experience overseeing teams of 2 or more individuals.
Responsibilities
The Director, Web Strategy and Digital Marketing will be responsible for identifying and executing opportunities to build the KnowBe4 brand and acquire new customers through websites, SEO, paid search, paid/organic social and other inbound strategies, overseeing the expansion of websites including knowbe4.com and other related sites. They will manage inbound marketing team members and processes to achieve company goals, execute strategy for inbound marketing channels, measure and optimize inbound marketing programs, identify and evaluate new marketing programs and vendors, collaborate with marketing team members to maintain a consistent brand voice, review and approve promotional content, stay up-to-date with digital marketing trends, identify and manage marketing agencies and vendors, and provide recommendations regarding employee management.
Skills
Web Strategy
Digital Marketing
SEO
Paid Search
Social Media Marketing
Inbound Marketing
Traffic Analysis
Conversion Optimization
Localization
Personalization
Heat Mapping
KnowBe4
Security awareness training and phishing simulations
About KnowBe4
KnowBe4 provides security awareness training and simulated phishing exercises to help organizations combat social engineering threats. Their platform is designed to be easy to use and can be quickly implemented, allowing IT professionals to deploy training programs faster than many competitors. The service includes a variety of training modules and phishing simulations that are accessible through a subscription model. A dedicated Customer Success team supports clients during the onboarding process, ensuring a smooth transition without requiring extra consulting time. The main goal of KnowBe4 is to enhance the security posture of businesses by educating employees about potential cyber threats.
Key Metrics
Clearwater, FloridaHeadquarters
2010Year Founded
$390.1MTotal Funding
IPOCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees